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Nine extends rugby league rights deal

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Nine announced a five-year extension for broadcast rights to rugby league to 2027 from 2023.

The network also remains the exclusive home of the State of Origin series and the Telstra Premiership NRL Grand Final.

The deal will give Nine three additional matches across the season.

The average annual cost to Nine is $130 million, with $115 million in cash and $15 million of contra and other non-cash services. This compares to \the average cost of the 2018-2022 contract, announced in November 2015, of $115 million plus $10 million contra.

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Nine has also secured the radio and audio streaming rights, under which matches will continue to be broadcast in Sydney and Brisbane through 2GB and 4BC, extending Nine’s NRL reach and aligning TV and exclusive radio rights on 4.00pm Sunday games. Plus, all Broncos versus Dolphins games will stream live in Brisbane.

Peter Costello, Nine Chairman: “This is a major deal for our business to bring this exciting sport to the Australian public across our platforms.

“The negotiation has been constructive and in the spirit of partnership across our businesses and we thank the NRL for the positive engagement in the process for an outcome that benefits all Australians and fans of the game.”

Australian Rugby League Commission Chairman Peter V’landys: “Today is an exciting day for our fans with the free-to-air broadcast deal of the NRL Telstra Premiership, NRLW and Ampol State of Origin locked in until the end of 2027.

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“This is more than a broadcast deal, it’s a partnership to grow rugby league using all of Nine’s media platforms – television, radio and print. It was a priority for the Commission to secure the long term future of the game. In doing so
it was important to ensure that a long term partnership reflected the Commission’s desire to grow the game at all levels, to invest in innovation and to ensure we have a partner that can help grow the game from participation to pathway competitions and premierships.”

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Mike Sneesby, CEO of Nine, said “We are very pleased to extend our 30-year partnership with the NRL for a further five years. This certainty enables both Nine and the NRL to continue to bring the game live and free to all Australians and to develop the game for the clubs and the broader NRL community. This is an outstanding result as together we build a strong media partnership delivering quality, and free, NRL coverage for all Australians for the next six years.”

Brent Williams, Nine’s Head of Sport: “For 30 years, Rugby League has played a major role in the history of Wide World of Sports and we’re delighted to be extending our association at a time when the sport is entering such an exciting growth period.

“While Nine will continue to be the exclusive home of the game’s biggest events, we look forward to partnering with the NRL to help the continuing growth of the Women’s game and to develop targeted grassroots initiatives. We’re excited to collaborate with the clubs and players of all levels to deliver new broadcast initiatives and digital offerings across our multiple platforms.”

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DON JAZZY: Universal Music Group Acquires Majority Stake in Nigerian Record Label Mavin Global

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The Universal Music Group has acquired a majority stake in Mavin Global, the renowned Nigerian record company founded by Don Jazzy. This deal, subject to regulatory approval and expected to be finalized by the third quarter, marks a significant partnership between the two entities.

While specific financial terms were not disclosed, reports suggest a valuation exceeding $125 million, with Don Jazzy and COO Tega Oghenejobo continuing to lead Mavin Global.

Lucian Grainge, UMG’s chairman/CEO, expressed excitement about the collaboration, citing Mavin’s influential artists and entrepreneurial spirit. With hits like Rema’s “Calm Down,” Mavin has already made waves globally, and this investment aims to further propel its growth.

The partnership also underscores UMG’s commitment to fostering African talent and expanding its presence in the thriving Afrobeats scene.

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Grammy Drama: Logos Olori Claims Credit For Davido’s ‘Unavailable’

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Nigerian music sensation and DMW signee, Logos Olori, stirs controversy as he asserts his songwriting prowess behind Davido’s Grammy-nominated track,

Davido, renowned for his chart-topping hits, secured three nominations at the 66th Grammy Awards, with ‘Unavailable’ making waves globally.

In an exclusive interview with Cool FM Lagos, Logos Olori unveils his contribution to the acclaimed song, revealing that he penned the lyrics for ‘Unavailable,’ featuring Musa Keys, while his colleague Peruzzi crafted the verse.

Olori reveals, “I wrote the song ‘Unavailable.’ Peruzzi wrote the verse. After we made the song, Davido said he wanted the verse to be changed, so he called Peruzzi to do the verse. But I actually came up with the idea of the song.”

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The revelation sparks intrigue, shedding light on the collaborative efforts behind Davido’s musical successes and raising questions about creative ownership in the industry.

Meanwhile, amidst the Grammy buzz, Davido shares his excitement over a lavish Rolex wristwatch gift from Atletico Madrid player, Memphis Depay. Taking to Instagram, Davido expresses gratitude for the unexpected present received after his electrifying performance at Depay’s 30th birthday celebration.

In a candid moment, Davido reflects on the rarity of receiving gifts, contrasting it with his generous nature of giving to others. This revelation adds a personal touch to the narrative, showcasing Davido’s humility and the unexpected joys of celebrity life.

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Joeboy releases first single ‘Osadebe’ following exit from emPawa

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Following his exit from emPawa and the start of his record label, Joeboy has come through with his first single under the new regime called ‘Osadebe’.

‘Osadebe’ is a smooth tempo record with themes centred around self-reflection and positive proclamations produced by K-Dreamz.

The song references late Chief Osita Osadebe’s hit single ‘Osondi Owendi’ which was the anthem of the southeast and south south parts of Nigeria in the early 2000s.

“I no dey cross my lane, I’m living like Osadebe, Osondi Owendi (meaning One man’s treasure is another man’s trash in English) – this is Joeboy alluding to the fact that he isn’t running the same race as other artists and isn’t moved by the unnecessary comparisons and pressures that come with being a successful artist from Nigeria.

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Joeboy has come under criticism for being a “quiet artist” who stays out of the media’s eye and audience focus. On Osadebe, Joeboy lets everyone who cares to listen know that he loves his lane, doing things the way he wants and still killing it. That’s his preferred lifestyle.

“The fact is, you can do things on your terms and stay in your lane and achieve the same, if not better, results than other people living loudly. I am my biggest competition, I don’t care what others are doing. The only person that I’m focused on is me” – Joeboy said

Watch the video below :

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