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Mediacraft Associates boss, John Ehiguese, nominated into Marketing Edge Hall of Fame

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The Founder and Chief Executive Officer of Mediacraft Associates, John Ehiguese, has been inducted into the prestigious Marketing Edge Hall of Fame and is a recipient of the PR Torch Bearer award.

The Public Relations specialist was recognised for his outstanding contributions to the Nigerian Integrated Marketing Communications industry over the weekend at the maiden edition of the event held on Friday, February 18, 2022, at the Radisson Hotel Ikeja, Lagos.

Marketing Edge Group, the organisers of the Marketing Edge Hall of Fame 2022, organised the event to recognize accomplished professionals, who have distinguished themselves in their various areas of specialization in the Nigerian Integrated Marketing Communications industry.

Ehiguese was celebrated as one of the top 21 personalities that were inducted into 11 categories. He was an honoree and inductee in the ‘PR Torch Bearer’ category.

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At the induction ceremony, John Ajayi, the Publisher of Marketing Edge Magazine and Chief Executive Officer of Marketing Edge Group, congratulated the PR don for the recognition into the Marketing Edge Hall of Fame. He described Ehiguese as a distinguished professional who has recorded outstanding feats in the Public Relations industry.

Receiving the award, John Ehiguese, Founder and Chief Executive Officer of Mediacraft Associates, said the award will spur him to do more.

He said, “It is an honor to be recognised and inducted into the Marketing Edge Hall of Fame. Indeed, it is humbling to be a recipient of ‘PR Torch Bearer category’ in the maiden edition of Marketing Edge Hall of Fame. My sincere appreciation goes to the organisers of the event, the Marketing Edge Group, for this special recognition.”

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He further said the induction will encourage him to contribute more to the growth of Public Relations in the country and beyond.

Ehiguese founded Mediacraft Associates Limited in 2003, and has since nurtured it to become one of the leading PR consultancies in Nigeria, and the exclusive Nigeria affiliate of the Fleishman Hillard global PR network.

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He is a member of the NIPR, Advertising Practitioners Council of Nigeria (APCON) and Public Relations Consultants Association (PRCA-UK). He is a fellow of the African Public Relations Association (APRA).

Ehiguese was the Immediate Past President of the Public Relations Consultants Association of Nigeria (PRCAN) and a Board Member of the International Communications Consultancy Organisation (ICCO).

He holds an MBA from the Lagos Business School of the Pan Atlantic University, Lagos (2004). He is also an alumnus of the IESE Business School, Barcelona, Spain and the University of Central Lancashire (UCLAN), United Kingdom.

Some of the other inductees are Steve Babaeko, Chief Operating Officer of X3M Ideas; Lanre Adisa, CEO/Founder of Noah’s Ark; and Yomi Badejo-Okusanya, Group Managing Director, CMC Connect Burson Cohn & Wolfe, among others.

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Last Set of Winners Emerge in Season 2 of Wema Bank’s 5for5 final Promo Draw

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From left to right: Chief Experience Officer, Wema Bank,Adeyemi Oshundiya, Chief Financial Officer, Wema Bank, Tunde Mabawonku, Head, Monitoring and Enforcement Lagos State Lottery Board, Mr. Tanko Olaseni, Lagos State Lottery Board, Mrs Oyinkan Kusamotu, Retail Divisional Head, Wema Bank, Dotun Ifebogun,, Representative of the Federal Competition and Consumer Protection Commission ,Mrs. Susan Onwuka and Representative of the Monitory and Enforcement National Lottery Regulatory Commission, Mr. Niyi Adeleke at the grand finale of the ALAT 5for5 promo draw, held at the Wema Bank towers this weekend

Winners have emerged in the ground-breaking final live draw of the 5for5 promo event held in Lagos on January 20, 2023. This event featured mouth-watering cash prizes of N10,000, N100,000, and the star prize of N1,000,000, which 2 lucky customers won.

Abubakar Bisoye Bisi of Broad Street Branch, Lagos and Toyeeb Hussain of Ondo Branch emerged the two lucky winners of N1 million each. 55 other customers won N10,000 each, while another 20 others won N100,000 each in electronic draws conducted at the bank’s Head Office.

Season 1 of the promo began in 2021 as part of activities to reward its customers and encourage a healthy savings culture. This second edition closed the curtains on the second season of the 5for5 promo with an impeccable event line-up, social networking, and entertainment, which created a memorable experience for participants that participated physically in Lagos and virtually on Instagram Live on @alat_ng.

Speaking to pressmen during the event, The Chief Finance and Strategy Officer, Tunde Mabawonku, in his closing remarks, emphasized the uniqueness of the 5for5 promo grand finale, stating that it was designed to give a personalized feel to the event. “One of the highlights of the event is to remind our customers that the bank and all of the activities we host are designed to help them navigate the various financial services we offer and make their experiences the best in the history of the Nigerian banking industry,” he stated. “This is our way of thanking and rewarding customers for their loyalty.

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Speaking further, he said, “This season’s grand finale has been a success, and it is already generating considerable interest in the banking industry and among shareholders.”

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The Divisional Head, Retail Banking, Mr. Dotun Ifebogun, said the promo is a way of promoting the savings culture among customers as well as encouraging the use of the bank’s alternate digital channels.

He explained that participating customers needed to do five transactions using the alternate channels as qualification criterion.

During the cheque presentation ceremony, the newly appointed Managing Director, Moruf Oseni, expressed his unwavering faith in the promo event and its enormous impact on the banking community. In addition, he praised the efforts of the organizing committee, the able knights, and every other participant in the event’s success.

The stakeholders of the Nigerian banking behemoth Wema Bank praised the bank’s management and board for their shrewd leadership and customer-centric values, which contributed to the success of the second season of the promotion.

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Wema bank pledges to return with a bigger and better third season of the 5for5 promo and urges customers to keep an eye out for this upcoming event and many other opportunities to improve their lives.

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CBN sensitises Kaduna traders to new naira notes

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The Central Bank of Nigeria has taken its new naira notes sensitization to the Abubakar Mahmud Gumi Market, Kaduna State with an appeal to traders to ensure that their old notes are deposited at the commercial banks.

The apex bank noted that there would be no extension of the January 31 deadline within which the old naira notes would cease as legal tender in the country.

The CBN’s Director of Capacity Development, Mohammed Abba, who briefed journalists on the benefits of the new naira notes while sensitizing traders at the Central Market Motor Park, Kaduna on Saturday, urged traders to hasten up and deposit their old naira notes in exchange for the new notes.

He also noted that the CBN would sanction errant commercial banks that refused to dispense the new naira notes through their Automated Teller Machines or hoard the money from customers, noting that “now, there is enough money.”

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“We hope that by Monday all the banks dispensing old notes in Kaduna will stop doing that,” he added. 

The CBN boss also disclosed that the apex Banks would reach out to people in rural areas through traditional rulers so as to sensitize them on the new naira notes and the deadline when the old notes would cease as legal tender. 

According to him, the sensitization will be taken to churches, mosques as well as motor parks as part of efforts to encourage the general public to deposit their old naira notes before the deadline. 

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Earlier, the Chairman of the Kaduna Market Development Association, Abdulrahman Mohammed, had thanked the apex bank for sensitising its members to the new monetary policy of the bank. 

He urged his members to go to any commercial banks nearest to them to deposit their old naira notes for the new ones in order the beat the deadline, noting that charges have been suspended by the CBN.

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Final Countdown Commences for Wema Bank’s 5for5 Promo Season 2 Grand Finale

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The second edition of the ALAT 5for5 promo, a six-month-long mega reward programme, is set to witness an all-action finale this month that will see both new and existing customers in attendance in Lagos.

The Promo, which commenced on June 1st, 2022 is set to come to a fitting conclusion on Friday, January 20th, 2023-the day of the live draws, after an exciting season marked by monthly rewards, account activation events, incentives for app downloads, and other unmatched deals for new and existing account holders across all Wema Bank branches.

This remarkable event will excite customers, stakeholders, and interested parties in Lagos, as it ushers in the last group of millionaires during the final month of the promo. Abuja customers were the first to receive the 5for5 goodies in July 2022, when the first two millionaires, in the second season, were created.

Speaking about the grand finale that is set to take place in Lagos, the Divisional Head, Retail Business, at Wema Bank, Dotun Ifebogun, said, “We introduced the first season of this promo in 2021, to reward our loyal customers, foster healthy customer relationships, and help them develop a better savings culture. And we have been able to achieve these and much more. The feedback from customers and businesses has been impactful, and we’re pleased to know that we are positively impacting lives”.

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“We promised to reward over 500 customers during the beginning of this second season to help make a difference in the lives of our customers financially. So far, we have made this dream a reality, and we hope to continue making a difference in the lives of Nigerians”

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Wema Bank, a leading and innovative financial institution, is keeping its promise to make this final promotional month as exciting as possible for its clients.

Speaking about the activities lined up for the grand finale, Ms. Temitope Ogundeji, Head, Liability Products, Wema Bank, stated, “We have various exciting events and offers for customers during the grand finale of the 5for5 promo, so we urge them to come to witness the promo draw live or follow the event on Instagram live.”

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