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It’s the Fundraising Campaign that is Measured that Gets Managed – American Fundraising Expert, Mr John Klocke

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American professor and fundraising expert, Mr. John Klocke of St. John Paul II, North Dakota, USA, has said that it’s the fundraising campaign that is measured that gets managed. He made this known at the recent Jacksonites Professional Development series (JPDS) workshop on fundraising for higher institutions in Nigeria held virtually, recently.

Klocke who was one of the facilitators at the workshop drew from his 30 years of experience in fundraising for educational institutions and pointed out that measuring key fundraiser indicators before and after a campaign is vital in revealing to an organization the right audience to focus their campaign.

According to him, four questions that can be used to measure a campaign are: what’s the total number of donors for each year? What’s the total number of gifts? What’s the most popular fund or project donors gave to? What was the average gift size?

He further explained that the answer to these questions reveals trends that should help a fundraising team channel their energy to the 20% of donors that gave 80% of the donation.

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“Today’s donors are very selective about the charity they give to and when you identify the top 20 percent that gave the most of the donations, you should spend the most of your time with them appreciating their gift, communicating your vision, and the impact of their funds. Handwritten notes from a prominent member of your organization or community, honoring them at your special events, periodic newsletters, or a personal visit or two are ways to maintain your relationship with them. For 80% of the donors, you can use other mass media channels of reaching out to them.” Mr. Klocke said.

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In his presentation, former Vice-Chancellor of the University of Nigeria Nsukka, Prof Bartho Okolo explained that the benefit of fundraising is not just securing money; but an avenue for an institution to clearly articulate its strategic plan, get advice from their benefactors, get visibility for the institutions, and positively impact the community.

Further, he stated that fundraising should be built on the foundation of research which helps articulate strategic needs and priorities for the institution, create designs and costs for projects, create different options for donors, justify the need for the project and its potential impact on the institution’s community and surrounding environs, clarify donors expectations and needs, develop reward mechanism for donors and form strong corporate partnerships.

In his words, Prof Okolo said, “Fundraising has become a science, it’s no longer simple philanthropy. Those people you want to donate to you, have their needs. Research their needs and see if there is any way that your institution can assist them in lessening their own burdens.”

Highlighting some of his successes in fundraising such as Olympic size Myrtha swimming pool N450 Million; 5 in 1 indoor squash court N120 Million; Ibeto Medical Diagnostic & Wellness Centre, UNEC N500 Million, he emphasised that when it comes to fundraising it “depends on the approach, justification of the needs, selection of the project and impact of the project.”

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“You cannot believe how willing these men (members of the National Assembly) are ready to engage in this type of investment once they are convinced that it’s necessary, will impact the community and there won’t be an abuse of resources.” He added.

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Ahmed Bello University, Zaria Professor of Broadcasting, Professor Ladi Sandra Adamu, who discussed cases of fundraising campaigns in Nigerian higher education and secondary school, identified weak alumni networks, lack of alumni database, incomplete funding, lack of community participation, disagreement among stakeholders, and weak after-fundraiser relationship management as the challenges facing fundraising campaign for higher institutions in Nigeria.

She recommended that schools and the federal government should develop a responsive national fundraiser policy and maintain a commitment to fundraising in Nigeria education as a means of ensuring adequate funds for education funding beyond federal allocation.

In a similar development, emeritus professor of Strategic communication, North Dakota State University, Prof Charles Okigbo stated that the capital campaign is very fundamental to solving Nigeria’s higher education problem. “We can’t continue to depend on the federal government; not even on the state government it’s about time we involve alumni, philanthropists, foundations, communities, and various other groups as it’s the case in the US.”

He further explained that the key to a successful fundraising campaign is that it must be strategic, not accidental and haphazardly executed.

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He added that at the root of every fundraising campaign is the right assembly of the needed human resources that will get the work done, and the starting point of assembling the right human resources for a donor campaign is scanning the environment for potential donors. Further, he suggested that the snowball, which involves asking a donor to suggest other potential donors, the technique can be used to increase the number of donors.

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Professor Kelly Sassy of the North Dakota State University, who is a grant proposal writing expert with 99% success rate, stated that proposal writers are not just fundraisers for their organization but are equally change makers.

She emphasised the place of research in grant proposal writing saying that research should not be limited to the problem you are trying to solve but should include the best technology and approach to solving the problem you are getting funds for and highlight how your vision aligns with the donor organization. “A strategic aspect of grant proposal writing is to highlight the intersection between your organization and the donors,” she added.

In her opening Remark, The chairperson of the Steering Committee, Professor Chinedu Mba of Algonquin College who said that the workshop was inspired by the request of the participants in the March edition of the seminar.

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Prominent groups urgently demand release of Ambassador Otunba Adejare Adegbenro

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Two influential groups, the Egbe Omo Yoruba Parapo and the Tinubu Shettima Divine Mandate Initiative (TSDMI) 2023, have issued urgent calls for the immediate release of Ambassador Otunba Adejare Adegbenro.

Ambassador Adegbenro, a respected Yoruba leader and diplomat, has been unlawfully detained by the Nigerian police since April 26, 2024.

Egbe Omo Yoruba Parapo, a leading Yoruba ethnic group representing the cultural and social interests of the Yoruba people in southwestern Nigeria, has expressed deep concern over the detention of Ambassador Adegbenro.

The group highlights Adegbenro’s significant contributions to the Yoruba community, particularly in Ogun State, where his efforts have driven progress and prosperity.

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“Ambassador Adejare Adegbenro has long been a pivotal figure in the growth and development of the Yoruba race. His dedication to fostering unity, promoting cultural heritage, and championing socio-economic advancements has earned him respect and admiration both locally and internationally,” stated a spokesperson for Egbe Omo Yoruba Parapo.

The group condemns the detention as a violation of Adegbenro’s fundamental rights, noting that it disrupts his ongoing work as an advocate for peace, justice, and mutual understanding among diverse groups.

They urge the relevant authorities to intervene swiftly to secure his release, emphasizing his unwavering commitment to service and integrity.

Egbe Omo Yoruba Parapo calls on governmental bodies, civil society organizations, and the media to join them in demanding justice and fairness for Ambassador Adegbenro. They stress the importance of upholding the rule of law, human rights, and dignity for all individuals.

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In a related development, the Tinubu Shettima Divine Mandate Initiative (TSDMI) 2023 has also demanded the immediate release of Ambassador Adegbenro.

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TSDMI is a distinguished support group dedicated to promoting the candidature of President Ahmed Bola Tinubu and Vice President Kashim Shettima, as well as upholding justice, democracy, and human rights in Nigeria.

Ambassador Dr. Otunba Adegbenro, described as an illustrious son of Ogun State and a respected diplomat, has been unjustly deprived of his freedom, according to TSDMI.

The group asserts that his detention violates fundamental human rights and international protocols, specifically the Vienna Convention on Diplomatic Relations, to which Nigeria is a signatory.

“TSDMI strongly condemns this blatant violation of Ambassador Dr. Adegbenro’s rights and calls for his immediate and unconditional release. As our Grand Patron, he has tirelessly dedicated himself to the agenda of President Bola Ahmed Tinubu and to the service of our nation, fostering international cooperation and advancing Nigeria’s interests on the global stage,” said a TSDMI representative.

The group urges President Tinubu and the Nigerian Police to uphold the rule of law and release Ambassador Adegbenro without delay. They warn that any adverse events during his detention will be the responsibility of the Nigerian Police.

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TSDMI stands in solidarity with Ambassador Adegbenro and his family, calling on all stakeholders, both domestic and international, to demand his immediate release and ensure that justice is served.

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Crime

NURTW member, two others jailed for drug trafficking

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A 45-year-old driver and member of the National Union of Road Transport Workers, Tapha Mustapha, and two others, were on Thursday convicted and sentenced to two years’ imprisonment for trafficking hard drugs.

Other convicts sentenced alongside the NURTW member are Andrew Ukelere and Anthony Chiemerem.

The three convicts were earlier arraigned before the court by the National Drug Law Enforcement Agency, on April 27, 2024, on charges bordering on conspiracy, trafficking in 13.9 kilograms of tramadol and 590 litres of Pentazocine, a psychotropic drug similar to cocaine.

During their arraignment, the prosecutor, Mariam I. Erondu, who was represented by Julian Negedu, told the court that the convicts were arrested with the drugs on March 19, 2024, on the Long Bridge area of the Lagos-Ibadan Expressway, Lagos State.

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According to the prosecutor, the offences committed contravened Sections 11(b) of the National Drug Law Enforcement Agency Act Cap N 30, Laws of the Federation of Nigeria 2004, and are punishable under the same Act.

The trio, however, pleaded guilty to the charges.

Following their guilty plea, Justice Kehinde Ogundare, adjourned the matter to Thursday for a review of facts and sentence, and then ordered that they be remanded at the Ikoyi Correctional Centre.

At the resumed hearing of the matter for review of facts, the prosecutor called Mr Benjamin Naetah, a Senior Exhibits Keeper with the agency, who tendered the drugs and other exhibits, which were admitted by the court.

Upon the conclusion of the review of facts, the prosecutor urged the court to convict and sentence the trio in accordance with the sections of the NDLEA Act that they were charged with.

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But the convicts’ lawyers, Lilian Omotunde and Ore-Ofe Ogunleye, in their plea for mercy, urged the court to award a non-custodian sentence on their clients, being first-time convicts and for not wasting the time of the court.

Omotunde, who is the counsel for the first and second convicts, said: “The first convict is a first-time offender; he is a member of the National Union of Road Transport Workers. He was contracted by the roadside to deliver a good after Lagos State, but he was caught up by the law.

“The second convict is a 35-year-old medicine store attendant, who was sent on an errand by his master.

“I urge the court to award a non-custodian sentence,” she said.

Also, counsel for the third convict, Ogunleye, urged the court to award a non-custodian sentence to her client.

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She particularly cited Section 426(2) paragraphs a, b, d and e of the Administration of Criminal Justice Act (ACJA) 2015.

Responding to the counsel’s submissions, the prosecutor, Erondu, who also cited Section 311 of ACJA, urged the court to consider the commercial quantity of the prohibited drug seized from the convicts and the damage it would have done to the country.

In his judgment, Justice Ogundare sentenced the first and second convicts to two years imprisonment, while the third convict was sentenced to a year imprisonment.

The judge however ordered both the first and second convicts to pay the sum of N500,000 each, and the third convict to pay the sum of N100,000, in lieu of the jail term.

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Education

FG opens student loan application portal May 24

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The Federal Government, through the Nigerian Education Loan Fund, on Thursday, announced May 24, 2024, as the official date for “the opening of the portal for student loan applications.”

The announcement was made in a statement by the media lead for the NELFund, Nasir Ayantogo.

Ayantogo, in the statement, said the opening of the application portal marked a significant milestone in the commitment of President Bola Tinubu to “fostering accessible and inclusive education for all Nigerian students.”

On June 12, 2023, Tinubu signed the Access to Higher Education Act, 2023 into law to enable indigent students to access interest-free loans for their educational pursuits in any Nigerian tertiary institution.

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The move was in “fulfillment of one of his campaign promises to liberalise funding of education,” a member of the then Presidential Strategy Team, Dele Alake, said.

The Act, popularly known as the Students Loan Law, also established the Nigerian Education Loan Fund to process all loan requests, grants, disbursement, and recovery.

Although the government initially announced that the scheme would be launched in September, it suffered several delays leading to an indefinite postponement in early March.

The Presidency had linked the delay to Tinubu’s directive to expand the scheme to include loans for vocational skills.

After receiving briefing from the NELFund team led by the Minister of State for Education, Dr Yusuf Sununu, on January 22, the President had directed the Fund to extend interest-free loans to Nigerian students interested in skill-development programmes.

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Tinubu based his decision on the need for the scheme to accommodate those who may not want to pursue a university education, noting that skill acquisition is as essential as obtaining undergraduate and graduate academic qualifications.

“This is not an exclusive programme. It is catering to all of our young people. Young Nigerians are gifted in different areas.

“This is not only for those who want to be doctors, lawyers, and accountants. It is also for those who aspire to use their skilled and trained hands to build our nation.

“In accordance with this, I have instructed NELFund to explore all opportunities to inculcate skill-development programmes because not everybody wants to go through a full university education,” he had said.

Through the portal, students can now access loans to pursue their academic aspirations without financial constraints.

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The portal, according to the statement, provides a user-friendly interface for students to submit their loan applications conveniently.

“We encourage all eligible students to take advantage of this opportunity to invest in their future and contribute to the growth and development of our nation.

“Students can access the portal on www.nelf.gov.ng to begin application,” the statement said.

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