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Real is the New Sexy: How Victoria’s Secret Got Replaced by Body-Positive Lingerie

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Our favorite fashion brands often determine what clothes we wear. But they also determine what we wear underneath our clothes.

When we think about lingerie trends over the past couple decades, Victoria’s Secret may come to mind. But Victoria’s Secret wasn’t just a lingerie brand. With its annual shows featuring musical performances by the year’s chart-topping artists and headline-worthy celebrity appearances both on and off the catwalk, the brand cultivated more than just a following for its bombshell bras and lingerie—it created a culture in shopping malls, celebrity wardrobes, and teen bedrooms all over America.

With its explosion in the 1990s and 2000s, Victoria’s Secret came to define what sexy was in the modern age. The brand started and solidified some of the most famous models’ careers, from ‘90s icons like Tyra Banks and Heidi Klum to current household names like Elsa Hosk and Adriana Lima and more recently featuring superstars like Bella Hadid and Kendall Jenner, Victoria’s Secret Angels became not only the face of the brand but the top paid supermodels of the year.

Tyra Banks, Bella Hadid, Victoria’s Secret Angels.

But Victoria’s Secret and its spinoffs became notorious for the one-sided beauty it promoted. Leading up to the annual shows, VS models showed off their “Train Like an Angel” workout routines. When asked about how he trains his Angel clients such as Nadine Leopold and Devon Windsor in 2017, celebrity trainer Stephen Pasterino shared his method “to get rid of any unwanted jiggle while keeping everything lifted up and tight” to “create a proportionate feminine shape.”

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In 2018, as trends turned away from the conventional “feminine shape,” as Paterino called it, and towards increased diversity and inclusivity, Victoria’s Secret was pushed to lift its limitations on beauty standards. But the lingerie giant came under fire when its chief marketing officer Ed Razek was asked about casting different sizes and trans women. “No, I don’t think we should,” Razek replied, “Well, why not? Because the show is a fantasy.”

The interview went viral, with Victoria’s Secret releasing an apology. But the apology did little to save face, and the infamous annual VS Show was cancelled. Since, the brand has been on the decline, attempting to expand its models but receiving more and more backlash as the world turns towards more accepting solutions.

So if we’re leaving Victoria’s Secret and the bombshell beauty standards behind in the 2010s, what’s next for underwear and lingerie styles in the new decade? We can look to the Internet, which has been a big decider in the upcoming fashion and beauty trends. As new cultures are created online, lingerie brands that pride themselves on inclusivity and diversity have taken off, pushing aside Victoria’s Secret conventional standards. Brands like body-positive Parade established different norms from the get-go, including using recycled fabric, compostable packaging, and donating a percentage of its profits to Planned Parenthood. Its models don’t showcase their strict training regimens like the Victoria’s Secret Angels—instead, they are real people of different shapes and sizes, many of who are social media stars rather than directly from the fashion industry. The brand also operates on drop system, where new colors and styles are released every two weeks, making it engaging for its digitally-native customer base. It’s most recent launch is the Cafe Parade collection that brings some sweetness to springtime.

Parade

But it’s not only emerging names spearheading this lingerie revolution. Established brands like American Eagle subverted the conventional standards with their #AerieReal campaign, rejecting photoshop and using “real” people instead of models to showcase their intimate designs. Rihanna has also made inclusivity a cornerstone of her lingerie line, which has given the VS Fashion Show a run for its money with the Savage X Fenty fashion show featuring an inclusive and star-studded cast. Like Parade, the brand carries sizes XS-3X and frequently drops new, exclusive collections.

The style of underwear itself has also changed. Whereas Victoria’s Secret was known for its lacey, plunging designs, recent popular lingerie trends have favored more minimalist and comfortable styles. From Kim Kardashian‘s shapewear brand Skims to Calvin Klein‘s now iconic bralette and boyshorts, bras have gone wireless and underwear looks more like loungewear.

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With more and more trends moving away from the conventional lingerie standards and towards more natural and minimalist solutions, maybe we need to redefine what we as a culture conceive as “sexy.” Sexy lingerie doesn’t have to be defined by unrealistic standards of beauty on glamorous runways or glitzy campaigns on our television screens or in photos we admired at the mall. It can be simple, comfortable, fun—and, most importantly, real.

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Kourtney Kardashian-Barker is next to naked on a new magazine cover

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Kourtney Kardashian-Barker is many things: an influencer, a reality tv star and a wellness entrepreneur among them. One undeniable part of her legacy? Her status as a style icon. I mean, who could forget her micro mini lace wedding dress and show-stopping veil for her Italian marriage to Travis Barker?

And since revealing her pregnancy earlier this year, she’s doubled down on her fashionista status – debuting a maternity wear wardrobe that is truly one for the (fashion) history books. Some of our fave looks include a sheer crop top and motorcycle-style separates, a grungy fishnets and denim ‘fit and Barbiecore cutout pink dress.

Now, she’s covered Vanity Fair Italia in a bump-baring, extra daring look. Specifically, Kourtney is depicted almost naked in this photo shoot – bar a black latex bra and a pair of matching gloves, styled by Chloe & Chenelle Delgadillo and sourced from latex and lingerie label Busted Brand.

She also rocked jewellery – including wavy, gold earrings and chunky rings – from the brands Simuero and Veneda Carter, and in some images is wearing a sheer veil.

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In the interview accompanying this gorgeous shoot, Kourtney opened up about her health and spoke about keeping positive throughout the pregnancy, in light of recent health scares.

“I think all this caution made me a little afraid because, in the past, I never had to be so careful. It took me a while to let go of the fear,” she said, also adding that she has “stopped worrying” since being rushed to hospital with complications.

ALSO READ  Elsa Hosk shows off curves in see-through lingerie

“Now I talk to the baby every day, have a positive mindset, keep my head straight, and say a lot of prayers. I feel really lucky and grateful. I have a lot of gratitude,” she concluded.

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Hairdresser turns up to work in lingerie as people warn ‘don’t let your husbands here’

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A hairdresser has gone viral after footage emerged of her going about her day job in raunchy underwear as a ploy to turn heads and get people through the doors of her salon

While there are many marketing ploys available to get customers into your business, a Thai hairdresser took it to another level when she started wearing lingerie to work.

Last week, the beauty salon owner’s “special tactics” were revealed in a video that made its way to social media.

And while her methods would definitely not be encouraged at beauty school, there’s no denying that her content has generated a lot of attention.

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The advert, which has gone viral, shows the hairstylist, working with a customer, wearing nothing but bright red lingerie. The caption read: “Come on, let’s do my hair. I’m ready. ”

Some rather randy gentleman, clearly taking to the video, joked that they needed to get their hair done, while a concerned woman suggested: “Wives, do not let your husbands go here! ”

Ultimately, the woman, who works at the Madame Hair Colour in Phetchabun, Thailand, and has rendered wives around the globe terrified, made her choice in order to gain customers during the rainy season, which is a particularly difficult time of year.
Not many hairdressers wear lingerie while they work

The filming itself occurred on a day that not a single customer had walked through the door. Together, the crew started to brainstorm, and lingerie is what they landed on.

However, one could argue that she’s luring men in under false pretences as she doesn’t actually dress like that when she’s on the clock, as the lingerie was worn simply for marketing purposes.

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Therefore, customers wanting to see her wearing that particular attire may be rendered disappointed when they see her in standard clothing.

And while, on occasion, she receives the odd, strange look, it doesn’t bother her as she tries to concentrate on the customers’ hair and not put too much thought into anything else.

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Georgia Steel Looks Incredible As She Strips Off To See Through Lingerie

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Georgia

LOVE Island star Georgia Steel posed on a balcony in see-through lingerie and said she was having a “bra party”.

The reality star put on an eye-popping display in a burgundy set, before swapping to a pink cross-over bra and then a forest green thong and see-through bra.

The influencer paraded around the balcony before turning around and flashing her bum at the camera.

Georgia wrote alongside the photos: “It’s Bra Party Time! Celebrating unique personalities in every shape and fit, we want you to feel powerful by being yourself.

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“Whatever you feel like and for every occasion, have the perfect bra for you.”

Georgia’s fans were left hot under the collar with her racy new post.

One follower wrote: “Fabulous underwear – on a fabulous lady.”

Another commented: “Beautiful girl, great figure, nice lingerie,” while a third gushed: “the best body/figure I’ve ever seen. So natural. Not to mention how beautiful you are. So jealous!”

Georgia – who shot to fame on the 2018 series of the ITV2 dating show – surprised fans with her new look on Aftersun last month.

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Georgia

Georgia

Georgia

Georgia

The reality TV personality wowed with her brunette locks styled with a dramatic fringe.

The social media star was coupled with Josh Denzel until he was sent to Casa Amor and his head was turned by Kazimir Crossley.

But Georgia wasted no time crying over spilt milk as she set her sights on Sam Bird.

And the pair were inseparable. The couple stayed together until they left the villa. But things soon turned sour.

ALSO READ  Love Island's Georgia Steel turns up the heat in neon lingerie from Boux Avenue

On July 28, 2018, Georgia revealed that they were living together and that they finally slept together as soon as they left the villa.

However, a few months later Sam announced the pair had split after Georgia allegedly cheated on him.

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Sam told The Sun in October: “I looked at her phone and found messages she sent to her mates and one of them had a selfie of her in bed with her ex and she put the word ‘oops’ and joked about it.

He added: ” I thought that’s not right. My gut feeling was found to be true. She’s not the person I thought she was.”

But Georgia denied all claims of cheating.

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