Connect with us


Fadolapo, others to discuss OOH advertising ahead 2023 election June 24



As preparations for the fast-approaching 2023 General Elections gather momentum, key stakeholders in the OOH industry are set to dissect key issues around regulation, ethics and responsible exposure at OOH Academy’s sixth Boardroom Webinar series.

The special webinar billed for the 24th of June, 2021, will feature a robust discussion on the theme, “OOH Advertising & Electioneering: the Good, the Bad and the Ugly” by the Registrar and Chief Executive of the Advertisers Practitioners Council of Nigeria (APCON), Dr. Olalekan Fadolapo; President, Outdoor Advertising Agencies of Nigeria (OAAN), Mr. Emmanuel Ajufo and Managing Director/ Chief Executive Officer of the Lagos State Signage and Advertising Agency (LASAA), Adedamola Docemo. The session will be moderated by Emmanuel Aderan, Business Lead, Acuity.

Speaking on the webinar, Project Coordinator of the OOH Academy and Convener of the OOH Workshop, Kingsley Onwukaeme explained that the conversation around electioneering for stakeholders in the OOH ecosystem couldn’t have come at a better time as the General Elections approaches.


He said, “Just like festive seasons, football seasons, etc, election seasons on their own have a way of disrupting the operations of many sectors, media and advertising inclusive. Media consumption patterns and genre preferences witness significant changes. It has often been observed that the industry experiences some form of disruption in the year preceding an election cycle at any level.


“A new type of clientele emerges; individual politicians, political parties, political support groups, well-wishers, government parastatals, etc. These new crops of clients are in most cases unaware of standards and basic regulations that guide this space. Their only focus is to get their “designs/communications” out there on the streets.


Kingsley Onwukaeme, Project Coordinator, OOH Academy

“To the board owners, many believe it’s boom period as demand for OOH inventory increases. Rate cards get bloated to match the increasing demands. To some however, it is agony as bad debts most likely are bound to grow for political campaigns that are not prepaid. Most board owners change the rules of engagement to protect themselves, pushing for clients to pay before service.

ALSO READ  Yul Edochie release new details about Tiwa Savage’s leake!d s3kztape

“To the regulators like LASAA, its increased workload. Posters deface monuments while infringement on ad vetting peaks significantly. Hateful advertising comes to the front. It’s even more complicating that politicians have plausible deniability as most of their advertisements are deployed by faceless support groups.

It is in the face of the foregoing that The Boardroom 106 is bringing the leadership of top regulators in this industry-APCON and LASAA as well as board owners under the aegis of OAAN to discuss what is expected of all stakeholders from advertisers, to political parties, to board owners among others even as 2023 draws near,” he concluded.

Participation in the Webinar is free and Industry stakeholders can join through the following Zoom link:

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Oando, Tantalizer, other equity investors lose N40bn



On Thursday, the Nigerian stock market experienced sell-offs that caused losses in Oando, Tantalizer, and other companies before the end of trade.

After five hours of trading today, the sell-offs reduced the equity capitalisation by N40 billion, from N37.40 trillion to N37.36 trillion.

The All-Share Index, which had previously closed at 68,335.72 but fell by 64.58 basis points to 68,271.14 today, mirrored the fall.

On Thursday, investors transacted 7,949 deals totaling 1.12 billion shares worth N5.81 billion.


More than 8,201 transactions totaling 566.63 million shares worth N5.38 billion were made on Wednesday by shareholders.

With a N0.15 kobo increase in share price, John Holt moved from N1.57 kobo to N1.72 kobo per share, topping the list of gainers.

In comparison to its starting share price of N0.21 kobo, DAAR Comm increased by 9.52 percent to close at N0.23 kobo.

Omatek’s share price increased from N0.42 kobo to N0.46 kobo, a 9.52 percent increase.

Mutual Benefit’s share price increased by 9.30 percent, rising from N0.43 to N0.47 kobo per share.


Shares of Sunu Assurance ended trading at N0.96 kobo, up 9.09 percent from N0.88 kobo.

Oando topped the losers’ table after shedding N1.45 kobo to drop from N14.60 kobo to N13.15 kobo per share.

Lasacol’s share price dropped by N0.20 kobo to end trading at N1.86 kobo from N2.06 per share.

Chams lost N0.14 kobo to end trading with N1.32 kobo from N1.46 kobo per share.

ALSO READ  SpecSMART Opens Optometry Clinic in Lagos, Promises to Deliver World Class Eye Care Services (Photos)

NNFM lost N1.55 kobo to drop from N16.80 kobo to N15.25 kobo per share.


Tantalizer’s share dropped from N0.35 kobo to N0.32 kobo per share after losing N0.90 kobo during trading.

Universal Insurance topped the day’s trading with 669.01 million shares valued at N134.20 million.

Oando followed with 100.68 million shares worth N1.45 billion.

Japaul Gold sold 43.73 million shares worth N43.38 million.

Access Corporation traded 40.14 million shares valued at N681.94 million, while UBA sold 32.45 million shares valued at N552.75 million.


Continue Reading


President Tinubu Meets With Nigerians In US



President Bola Ahmed Tinubu has met with members of the Nigerians in the Diaspora Community in the US

The President tasked Nigerians living in the US to bring their resources to invest in the Nigerian economy.

President Tinubu said this in a meeting organised by the Nigerians in Diaspora Commission (NIDCOM) on the sidelines of the ongoing 78th session of the United Nations General Assembly (UNGA).

The President who advised the community to overcome setbacks asked the citizens to adopt a new mindset.


He further told the gathering at the Town Hall meeting that their fatherland had become home for business opportunities.

“I want to give you a measure that will resonate with you. I was once a Diasporan. What you have been through, I have been through it. A change of mindset is necessary. Take it this night that Nigeria is home for business opportunities.

“Also, anywhere you stay, there is always going to be an opportunity in it and in everything you do, there is always going to be an opportunity, if you know how to search and put your mind to it.”

President Tinubu expressed satisfaction with their conduct lauding their exemplary conduct and how they had continued to succeed in their country of residence.

“You are lucky to be among those who are celebrated for good manners and behaviour and are operating acceptably.


“I’m very proud of you; I have also been a beneficiary of inspiration, determination, commitment and perseverance and that is all you need to pull through.

“But, we need you back home, Nigeria has arrived; forget the frustration of the previous years’ leaderships,” President Tinubu said.

ALSO READ  Omicron Accounts For 73% Of US Infections As WHO Wants New Year Events Cancelled

The Nigerian leader stressed that his administration is currently reviewing the challenges of out-of-school children, and the healthcare programme to change narratives, he identified the need to eradicate poverty.

“Sincerely, we don’t have any reason to be poor. We are just poor in some leadership areas. That is what I harped on during my campaign. It was a very gruesome campaign but I won the election. If I didn’t throw myself into it with strong determination and resolve, I wouldn’t have won,” President Tinubu added.

Continue Reading


World Bank pledges to reposition Nigeria’s irrigation farming



The World Bank announced its commitment to reposition Nigeria’s irrigation farming for sustainable economic development and for food security on Thursday in Abuja.


It announced the commitment when its team on Sustainable Power and Irrigation in Nigeria/ Transforming Irrigation Management in Nigeria, (SPIN/TRIMING) project officials visited the Minister of Water Resources and Sanitation, Prof. Joseph Utsev.



The officials were led by Mr Jun Matsumoto, the Team Lead. Matsumoto acknowledged the successful transformation of irrigation asset management in Nigeria through the establishment of water users associations.


He noted the pivotal role played by the associations in ensuring the sustainable management of irrigation resources and called for support in achieving the project’s objectives.
He emphasised the critical importance of collaboration in the upcoming SPIN project and elaborated on its core objectives.


Matsumoto said one of the objectives was the utilisation of existing water resources infrastructure to address Nigeria’s water resources and energy requirements.


He said the project would include comprehensive technical assistance studies focused on large-scale water resources management, and the development of multi-purpose dam hydropower projects.


Responding, Prof. Utsev said achievements already recorded in Nigeria’s TRIMING project was impressive.

He emphasised the integral connection between economic sustainability and food security underlining the TRIMING project’s pivotal role in enhancing food production.



The minister welcomed the proposal to replace TRIMING, set to expire in 2024, with SPIN, saying it would address Nigeria’s pressing challenges in the area of food sufficiency.

ALSO READ  “I have been texting Olamide since 2020” – Asake recounts how he got signed into YBNL Nation (Video)

Prof. Utsev reaffirmed Federal Government’s commitment to food security, improved irrigation techniques, and enhanced farming practices across the country.


He expressed gratitude to the World Bank for the remarkable progress recorded on the project over the past nine years and expressed optimism that it would yield even more significant outcomes.

TRIMING strengthened quality of and access to productivity-enhancing and market access services for 130,000 farmers in four rehabilitated irrigation schemes.



They are the Bakolori Irrigation Scheme in Zamfara, Middle Rima Irrigation Scheme in Sokoto State, Kano River Irrigation Scheme, and Hadejia Valley Irrigation Scheme in Jigawa state.

The project provides technical assistance to establish a Farmers’ Management Centre at each of the irrigation schemes.

Continue Reading


Copyright © 2022 TheHeute.