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We Are on a Mission to Sustain the Global Momentum of Afrobeat- ID Cabasa Says About New Talent Hunt Show

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Veteran music producers and record label executives ID Cabasa, Kenny Ogungbe and Asha Gangali join forces to pursue together a Nigerian music mission for Afrobeat They revealed that they are on a mission to sustain the current momentum of the Nigerian music industry and mould the next generation of Afrobeat stars The Naija Star Search show was recently launched, and Legit.ng was there to witness the first talent hunt show fully Afrobeat-based hit the ground running
The Nigerian music industry is currently at its peak of power, with Afrobeat sounds dominating airwaves across the globe. Its products like Burna Boy, Wizkid, Davido, Tiwa Savage, Yemi Alade, Tems and others sell-out shows in Europe, America and even Asia. However, how long will this dominance last, or can this international prevalence be for? Does it have a shelf date?
Well, some Nigerian music greats with foresight beyond most, who seek to ensure that the current growth never wanes and intends to sustain the momentum, have put work in place to help mould the next generation of Afrobeat flagbearers.
Legendary music executive Kenny Ogungbe, aka Baba Keke, the CEO of music label Kennis Music; ID Cabasa and Asha Gangali are the heads saddled with the responsibility to help mould and bring forth this new generation of Afrobeat musicians.
They intend to achieve this in partnership with popular cable TV company StarTimes with a talent hunt show called the Naija Star Search.
Baba Keke spoke at the press briefing revealing the mission of the project. He said: “We are trying to package what can sustain Nigerian music so that 10 years down the line, when the likes of Burna Boy, Wizkid and Davido start to slow down, there is a new wave of talents to carry on from where they stopped.”
The Kennis Music boss also revealed that the talent hunt would focus on certain demographics because the project’s aim is all about the future of Afrobeat. He said:
“To sustain Afrobeat we need to pick young talents from their teens and early 20s, we will drill them, mould them, inculcate discipline and teach them how to navigate the industry. The likes of Wizkid, Davido Burna Boy started as teenagers too”
“We’re grooming artists who will carry on the Afrobeat legacy”: ID Cabasa Veteran music producer ID Cabasa also spoke at the event and shed more light on the mission of the project: “We are on a mission to sustain the momentum of the Nigerian music ecosystem. Most competition wants to make instant men, that’s not our goal.”
“It is easy to blow but very difficult to sustain, we intend to teach these new crop of talents that will come through how to stay disciplined and carry on the Afrobeat legacy.”
ID Cabasa, who produced Olamide’s Eni Duro, also further revealed that the show organisers intend to work with the top seven talents that make it to the finals. He noted that they would all be signed to record labels, marketed and promoted, not just the winner.
“We don’t intend just to discover and leave these guys be, no, just to let a tip of the iceberg out, we will keep the top seven finalists and sign them to a record label. We would also promote, market, and teach them how to navigate the industry.”

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“This is the first talent hunt show fully focused on Afrobeat,” Asha Gangali The third of the judges on the show, ace music talent scout Asha Gangali, also spoke, and he said: “This is the first talent hunt show fully focused on Afrobeat, and this is so because it is the biggest music sound in the world. It has displaced the once popular dancehall music.
“However, the reason why some artists don’t blow is because of a simple thing which is ‘wrong formula’, how would you say you’re looking for an Afrobeat singer, but you’ve them singing Luther Vandross? We intend to correct that.
” Nigerian music enthusiasts and artists gather for Kennis Music Bites Event in Lagos to discuss ‘new dimension’ Many music enthusiasts, artists, and stakeholders gathered at the Lagos Marriott Hotel, Ikeja, Lagos, for the first edition of the Kennis Music Bites.
It was a musical conference which saw the Kennis Music team unveil some of the scheduled activities of the music powerhouse in 2022 and beyond. The musical conference tagged ‘The Next Episode’ had a music discussion segment and engagement, a new brand unveiling, social gifting and a payment platform that leverages music to celebrate mobile consumers, ultimately creating wealth empowerment for Nigerians through entertainment.

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Joeboy releases first single ‘Osadebe’ following exit from emPawa

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Following his exit from emPawa and the start of his record label, Joeboy has come through with his first single under the new regime called ‘Osadebe’.

‘Osadebe’ is a smooth tempo record with themes centred around self-reflection and positive proclamations produced by K-Dreamz.

The song references late Chief Osita Osadebe’s hit single ‘Osondi Owendi’ which was the anthem of the southeast and south south parts of Nigeria in the early 2000s.

“I no dey cross my lane, I’m living like Osadebe, Osondi Owendi (meaning One man’s treasure is another man’s trash in English) – this is Joeboy alluding to the fact that he isn’t running the same race as other artists and isn’t moved by the unnecessary comparisons and pressures that come with being a successful artist from Nigeria.

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Joeboy has come under criticism for being a “quiet artist” who stays out of the media’s eye and audience focus. On Osadebe, Joeboy lets everyone who cares to listen know that he loves his lane, doing things the way he wants and still killing it. That’s his preferred lifestyle.

“The fact is, you can do things on your terms and stay in your lane and achieve the same, if not better, results than other people living loudly. I am my biggest competition, I don’t care what others are doing. The only person that I’m focused on is me” – Joeboy said

Watch the video below :

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Thrills as DJ Cuppy gives account of Foundation

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International DJ Florence Ifeoluwa Otedola, popularly known as Cuppy, has released the latest edition of her annual Cuppy Foundation Report for the year 2023.

The Cuppy Foundation is a non-profit organisation established by DJ Cuppy to cater to youths across the globe with a focus on Africa. The Cuppy Foundation has over the years put great emphasis on the safety of the girl-child and accessible education for all children in Nigeria.

A key strategy for the Cuppy Foundation in 2023 was gaining more international reach. This was achieved through several collaborations with some reputable organisations globally. Some of these remarkable collaborations include the foundation’s work with the United Nations, the ongoing collaboration with Save the Children, and some other partnerships.

The Cuppy Foundation supports the work of the United Nations with SDG 4 and 5 being key pillars for the foundation. This was made possible through the Cuppy Foundation’s involvement in several United Nations projects in 2023, including the International Day of Peace event at the United Nations Headquarters in New York, Cuppy’s exclusive interview with Africa Renewal digital magazine, and the United Nations Women UK Awards in London.

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In 2018, when Cuppy launched the Cuppy Foundation, Save the Children UK was one of the first organisations that partnered with this initiative to bring about sustainable change. This resulted in an intervention in some parts of northern Nigeria where a large number of children were lacking basic education and also faced real healthcare & safety threats. There has been an annual rollout of different intervention resources in Borno, Adamawa, and Katsina State. In 2023, the collaboration between the Cuppy Foundation & Save the Children impacted a total of 95,015 beneficiaries directly.

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The Cuppy Foundation was also involved in some partnerships with reputable organisations around the world. This includes organisations like World Vision UK, Mothers2Mother, Best of Africa Awards, The Princes Trust International, Wimbiz, The Templars & Saatchi Gallery. The Cuppy Foundation was also recognized by Crown Agents, a non-profit international development firm in the UK. Cuppy was warmly welcomed to their afternoon tea function at Windsor Castle, where she was joined by numerous close allies and supporters, including their Royal Patron, HRH The Duke of Gloucester.

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Tinubu Is Nigeria’s Moses – Seyi Law

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In the of the hardship biting Nigerians, actor and comedian, Oluwaseyitan Aletile, also known as Seyi Law, has described President Bola Tinubu as the ‘Moses’ of Nigeria, who will bring them out of wilderness.

The comedian, who came under fire from netizens for supporting Tinubu in the last presidential election, declared that he would still vote for the former Lagos governor if a fresh election comes up tomorrow.

He added that he would rather stay with “a Moses through the wilderness to Canaan than eat meat and drink wine in slavery in Egypt at the expense of my children’s future”.

In a lengthy post shared via his X handle, recently, Seyilaw said “while a lot of Nigerians kill the optimism of others with hate and urge for immediate gratification, it is sad that our government agencies are not communicating government agendas, efforts, and actions effectively”.

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He encouraged Nigerians to make demands from the state governments rather than depending on the Federal Government for “everything.”

The comedian said “it is easy for any government at the centre to please the multitude by reverting back to full subsidy on fuel and exchange rates, but I would rather we reset, rebuild, and sustain our future than live on a better now by borrowing our future”.

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