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Brandcomfest, Brandcom Awards Take Centre Stage Nov. 24, 25 at D’Podium, Ikeja

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Brandcom Awards 2021 Hall of Famer:s from left to right: Mr. Seni Adetu, GMD/GCEO Algorithm media; Udeme Ufot, GCEO SO&U; Joshua Ajayi, Convener, Brandcom Awards; Yomi Badejo Okunsanya, CEO, CMC Connect; and Ayo Oluwatosin, GMD Rosabell Group at the 2021 Brandcom awards held at D’Podium, Ikeja, Lagos

The two most prestigious annual events organized by Brand Communicator, Nigeria’s leading brands and marketing publication, are set to take place this November at D’Podium Int’l Event Centre, Ikeja, Lagos.

According to the organisers, Brandcomfest, an annual conference that caters to the most contemporary and topical business and communication issues will hold at the D’Podium Ikeja, Lagos on Thursday, 24th November 2022.

The following evening, from 5:00pm, the first-of-its-kind Brandcom Awards, set to honour and recognize brands and marketing communications professionals in the country will hold on Friday, November 25th at the same venue. The awards night, according to the organizers, promises to be unforgettable as outstanding individuals and brands will be rewarded for their remarkable works and excellence in the year.

Brandcomfest is an annual event designed to be the foremost thought-leadership platform for stakeholders within the brands and marketing communications value chain.

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The theme of this year’s Brandcomfest is Sustainability and Brand Building in the face of Disruption. Erudite Professor of Strategic Management and Dean, Lagos Business School, Pan-Atlantic University, Lagos, Chris Ogbechie will be the Keynote Speaker at the 2022 Brandcomfest. Other Seasoned marketing communication buffs have been lined up to handle different strategic sessions for a cross-pollination of ideas towards the advancement of the business ecosystem.

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Chris Ogbechie. Professor of Strategic Management and Dean, Lagos Business School, Pan-Atlantic University is the keynote speaker at the 2022 Brandcomfest

Some of the sub-themes for various segments that would be handled by different panels include: Beyond Funding: Building strong Fintech Brands; Insurance Marketing: Breaking the Barriers of Acceptance and Growth; From APCON to ARCON: Implications for Brands, IMC and the Media; Politics, IMC and the 2023 Elections: Promoting Responsible Engagement.

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Speaking on the 2022 Brandcomfest, the convener of and publisher of Brand Communicator, Joshua Ajayi explained, “the essence of organizing Brandcomfest is to serve as our own way of linking the future, in line with the vision which we have religiously kept faith with since we hit the newsstands over a decade ago. Also, the event will serve as a rallying point for practitioners, and brand owners in different sectors of the economy to chart a new course for corporate Nigeria”.

The organisers of the Brandcom Awards that will hold the following evening have equally promised that the event would be one of the biggest celebrations of the exploits and achievements of brands, agencies and notable players who are going the extra mile in making great impact in the industry. The award is also designed to be the most credible and prestigious platform recognizing, rewarding and inspiring agencies, brands and individuals in the marketing and communications industry in Nigeria.

According to Joshua Ajayi, convener of Brandcom Awards, “we are celebrating giant strides at our award this year based on our mantra of Prestige, Integrity, and Credibility.

“The awardees were painstakingly assessed by a panel of assessors who judged based on our mantra. To date, Brandcom Awards is adjudged by many industry players as a credible award platform amidst the sectional interest and falling integrity of some awards in recent times. We boldly say our awards remain credible and we won’t rest on our oars.”

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This edition promises to be unforgettable as the stage is set to celebrate Top 20 Chief Marketing Officers in Nigeria and 35 young outstanding marketing professionals in Nigeria. The event would also be another special opportunity to induct some industry legends into Brandcom Hall of Fame and honour other brands, agencies, and notable individuals in the brands and marketing industry advancing beyond the edge and making impact in diverse areas.

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Event

NACSP president, Tosan Jemide, advocates for cake industry at national conference held in Lagos

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The Nigerian Association of Cake and Sugar Craft Professionals (NACSP) held its stakeholders conference at the Events Centre, Alausa, in Lagos, on November 22, 2022.

Professionals and stakeholders in the Nigerian cake industry gathered to chart the best way forward for the craft and ensure that the health of Nigerians are made paramount.

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Tosan Jemide, president, NACSP

The president of the NACSP, Tosan Jemide, therefore, hoped to use the platform to dialogue in a better and stronger businesses in a standardized environment.

The director of NAFDAC, Hilda Edwards, who was represented by Dawoda Jimoh, appreciated the organisers for such a platform which provides opportunities for interaction between the stakeholders and the regulators.

Chidinma Ewuzie, Asst. Chief Standards Officer in SON (Nigeria) in her own presentation insisted that standard is paramount in every industries in Nigeria.

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“The responsibility of SON amongst others are to develop standards relating products, materials, measurements, processes and services.

“Therefore, the onus is on SON to ensure that stakeholders in the cake industry must agree on standard. This enables Nigerians to offer their services anywhere in the world,” Ewuzie explained.

SON revealed that the cake industry needs standards for product, process, personnel and equipment used in the production.

The Director of Public Safety and Well-being, Adeyinka Adebiyi, advocates for safety at events.

Read the NASCP president’s full speech below.

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“Good Morning Distinguished Ladies and Gentlemen, All our Regulatory Stakeholders here present are respectfully acknowledged in no particular order of eminence, all other stakeholders in the cake industry value chain we welcome you, ladies and gentlemen of the press and of course our own dear members and prominent Baker’s in attendance physically and online thank you for coming. We welcome you all very warmly to this historic meeting marking the advent of a new dispensation in the cake industry. We believe that this will herald a series of revolutionary changes within the space creating more mutually beneficial partnerships in our ecosystem and greater value for the industry as a whole.

ALSO READ  Popular Nigerian singer, Oyinkansola Sarah Aderibigbe better known as Ayra Starr has raised many eyebrows as she dished out amazing vocal at Johnny’s room live. Johnny’s Room Live is back with the 4th edition in Lagos. It’s a yearly concert organized by Mavin Record signee, Johnny Drille who is currently making the rounds with his hit song “How Are You (My Friend).” However, Yesterday, November 23rd, 2022 performance by Ayra Starr has left many tongues wagging as the singer thrilled fans with the amazing vocal power house embedded in her. IMPORTANT: You can now Click “HERE” to receive Entertainment gists directly on your WhatsApp! Undoubtedly , the year 2022 has been wonderful one for Ayra Starr who has delivered several hit in her songs as well as the one she gets featured in. Note that Ayra Starr breaks into the Nigeria music industry in the year 2021 after she released her hit song “Away. This however paved the way for the release of her first full-length mixtape, 19 & Dangerous in August 2021. She also well known for her other songs that include, Bloody Samaritan, Beggie Beggie,Fashion Killer, Overdose, Won Da Mo, Sare as well as her latest single, Rush. While on the Johnny’s room live 2022, Ayra Starr captured the hearts of netizens as she takes her vocal power to the next level while on stage as she performs “Rush” Sharing the video, Ayra Starr who always refers to herself as celestial being wrote; “A special moment at Johnny’s room live 2022.” Watch the video below;

“The NACSP [The Nigerian Association of Cake and Sugarcraft Professionals] was set up with a vision to promote professionalism in a community driven by creativity and excellence. Our mission is to introduce standards and structure through advocacy and education in partnership with industry stakeholders and government agencies in the Nigerian cake industry.

“Just over 20years ago, I recall setting up my cake business here in Lagos and at that time we had very few experts in the industry. To be honest baking was still seen as a past time for wives who had nothing else to do and needed to keep busy or a way out for school dropouts and academically challenged people who had no other options! Today we can boast of well over 5000 active bakers from all walks of life and many more enthusiasts. This has broadened the horizon and as a result of this surge in the number of bakers and confectioners, an entire industry has been built based purely on their attendant business needs. From production and sales of the actual cake making ingredients to accessories, props, equipment and tools, even down to packaging, multiple businesses have been established and are now thriving. From a point where almost all the bakers needs were imported, we now have local manufacturers in addition to importers. In a nutshell, it is evident that there has been a major shift in the industry from 20 years ago till now.

“In order to harness these growth opportunities even further, it has become necessary to call for such a meeting where all stakeholders are present and discussions around quality, safety and standards in the industry are put on the table for dialogue. Many questions around compliance to guidelines on safety and quality need to be asked. Is the industry ready to begin to drive compliance? Yes we think it is. First of all from a point of view of public health and safety, there is a huge increase in the number of consumers for the products that come out of this industry. Cakes, desserts and pastries are consumed in large quantities daily. The supply and sales of unwholesome materials endangers the health of consumers and impair the overall quality of the finished goods. It therefore behooves on us to ensure that the quality of our inputs remain wholesome in order for us to churn out good quality finished products. On several occasions we have encountered cases of substandard or adulterated products. Sometimes inedible items are passed off as edible. There are also specific needs that are also crucial to the industry and are currently not being met which we would like to bring to the attention of the relevant stakeholders. In many other climes, flour produced specially for cakes and confectionery called soft or cake flour is in abundance. Here in Nigeria, this is hard to find, with the prevalent flour products not really conducive to give the finest finished product quality. We are desirous of having our cake flour available in the market. Another product we would like to see is castor sugar. We are certain that there is huge market just waiting for its availability.

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“Most importantly, we want to ensure that the quality of baker’s raw materials do not vary from batch to batch. Consistency is key.

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“Today we wish to dialogue with all stakeholders present here and hope that the panel sessions will pave way for collaborative engagement to tackle the issues we face as an industry. As we continue to work together in partnered harmony we are hopeful that the industry’s growth will continue in an upward trajectory ensuring for better and stronger businesses in a structured and standardized environment,” Jemide read.

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Entertainment

Popular Nigerian singer, Oyinkansola Sarah Aderibigbe better known as Ayra Starr has raised many eyebrows as she dished out amazing vocal at Johnny’s room live. Johnny’s Room Live is back with the 4th edition in Lagos. It’s a yearly concert organized by Mavin Record signee, Johnny Drille who is currently making the rounds with his hit song “How Are You (My Friend).” However, Yesterday, November 23rd, 2022 performance by Ayra Starr has left many tongues wagging as the singer thrilled fans with the amazing vocal power house embedded in her. IMPORTANT: You can now Click “HERE” to receive Entertainment gists directly on your WhatsApp! Undoubtedly , the year 2022 has been wonderful one for Ayra Starr who has delivered several hit in her songs as well as the one she gets featured in. Note that Ayra Starr breaks into the Nigeria music industry in the year 2021 after she released her hit song “Away. This however paved the way for the release of her first full-length mixtape, 19 & Dangerous in August 2021. She also well known for her other songs that include, Bloody Samaritan, Beggie Beggie,Fashion Killer, Overdose, Won Da Mo, Sare as well as her latest single, Rush. While on the Johnny’s room live 2022, Ayra Starr captured the hearts of netizens as she takes her vocal power to the next level while on stage as she performs “Rush” Sharing the video, Ayra Starr who always refers to herself as celestial being wrote; “A special moment at Johnny’s room live 2022.” Watch the video below;

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Popular Nigerian singer, Oyinkansola Sarah Aderibigbe better known as Ayra Starr has raised many eyebrows as she dished out amazing vocal at Johnny’s room live.

Johnny’s Room Live is back with the 4th edition in Lagos. It’s a yearly concert organized by Mavin Record signee, Johnny Drille who is currently making the rounds with his hit song “How Are You (My Friend).”

However, Yesterday, November 23rd, 2022 performance by Ayra Starr has left many tongues wagging as the singer thrilled fans with the amazing vocal power house embedded in her.

well as the one she gets featured in. Note that Ayra Starr breaks into the Nigeria music industry in the year 2021 after she released her hit song “Away.

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This however paved the way for the release of her first full-length mixtape, 19 & Dangerous in August 2021. She also well known for her other songs that include, Bloody Samaritan, Beggie Beggie,Fashion Killer, Overdose, Won Da Mo, Sare as well as her latest single, Rush.

While on the Johnny’s room live 2022, Ayra Starr captured the hearts of netizens as she takes her vocal power to the next level while on stage as she performs “Rush”

Sharing the video, Ayra Starr who always refers to herself as celestial being wrote; “A special moment at Johnny’s room live 2022.”

Watch the video below;

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ALSO READ  NACSP president, Tosan Jemide, advocates for cake industry at national conference held in Lagos
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Bodex F. Hungbo bags New Media Personality of the Year Award, 2022

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Congratulatory messages are in order again as the Badagry born multiple Awards-winning damsel Bodex F. Hungbo, SPMIIM bags Prime Excellence New Media Personality of the Year Award. The award which was presented to her in November 20, 2022 by Yeye (Barr) Mrs. Caroline Adeneye, CEO Sierra Global at Airport Hotel Ikeja was in recognition of her massive contributions to the growth and outstanding impact in the digital media space using Bodex Social Media Hangout as a tool in shaping the society and our country at large

Recently, the Serial Entrepreneur, Cobbler, Multi-Media Expert, Brand/Event Expert, and PR consultant also, bagged an International Award and Regcognition for Excellence in Data and Information Management 2022 by the Institute of Information Management Africa presented by Mrs. Caroline Adeneye, President Institute of Information Management Africa for her enormous contribution and using her unique media talk- shop called Bodex Social Media Hangout that is designed to create consistent awareness and engagement on the need for social media good and while curating practical solutions through the engagement of professionals making positive impact across platforms. During the presentation, Bodex Social Media Hangout was awarded Best Digital Program of the Year 2022

Bodex has become a reputable brand influencer/blogger and social media strategist with enormous influence in Nigeria and has been at the forefront of using digital/ traditional entrepreneurship to create value, engage the youth and deliver communication objectives for partner organisations.

In her appreciation speech, Bodex thanked the organizers of these awards for deeming her fit for the awards and also recognising the impact of Bodex Social Media Hangout in the country. She also thanked all the media personalities present while dedicating the awards to all digital and tradition media entrepreneurs in Nigeria and beyond and promised to make everyone who has supported her on this journey proud.

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Bodex is the Chairperson of Bodex Group International which comprises of Bodex Media, Bodex Footwear, Bodex Beauty House, House of Bodex and lead consultant at Volt Media Advisory. She is the founder, Bodex Exceptional Women Initiative Africa (BEWIAFRICA)- an initiative that empowers women in men’s dominated field, amongst others

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