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Brandcomfest, Brandcom Awards Take Centre Stage Nov. 24, 25 at D’Podium, Ikeja

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Brandcom Awards 2021 Hall of Famer:s from left to right: Mr. Seni Adetu, GMD/GCEO Algorithm media; Udeme Ufot, GCEO SO&U; Joshua Ajayi, Convener, Brandcom Awards; Yomi Badejo Okunsanya, CEO, CMC Connect; and Ayo Oluwatosin, GMD Rosabell Group at the 2021 Brandcom awards held at D’Podium, Ikeja, Lagos

The two most prestigious annual events organized by Brand Communicator, Nigeria’s leading brands and marketing publication, are set to take place this November at D’Podium Int’l Event Centre, Ikeja, Lagos.

According to the organisers, Brandcomfest, an annual conference that caters to the most contemporary and topical business and communication issues will hold at the D’Podium Ikeja, Lagos on Thursday, 24th November 2022.

The following evening, from 5:00pm, the first-of-its-kind Brandcom Awards, set to honour and recognize brands and marketing communications professionals in the country will hold on Friday, November 25th at the same venue. The awards night, according to the organizers, promises to be unforgettable as outstanding individuals and brands will be rewarded for their remarkable works and excellence in the year.

Brandcomfest is an annual event designed to be the foremost thought-leadership platform for stakeholders within the brands and marketing communications value chain.

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The theme of this year’s Brandcomfest is Sustainability and Brand Building in the face of Disruption. Erudite Professor of Strategic Management and Dean, Lagos Business School, Pan-Atlantic University, Lagos, Chris Ogbechie will be the Keynote Speaker at the 2022 Brandcomfest. Other Seasoned marketing communication buffs have been lined up to handle different strategic sessions for a cross-pollination of ideas towards the advancement of the business ecosystem.

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Chris Ogbechie. Professor of Strategic Management and Dean, Lagos Business School, Pan-Atlantic University is the keynote speaker at the 2022 Brandcomfest

Some of the sub-themes for various segments that would be handled by different panels include: Beyond Funding: Building strong Fintech Brands; Insurance Marketing: Breaking the Barriers of Acceptance and Growth; From APCON to ARCON: Implications for Brands, IMC and the Media; Politics, IMC and the 2023 Elections: Promoting Responsible Engagement.

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Speaking on the 2022 Brandcomfest, the convener of and publisher of Brand Communicator, Joshua Ajayi explained, “the essence of organizing Brandcomfest is to serve as our own way of linking the future, in line with the vision which we have religiously kept faith with since we hit the newsstands over a decade ago. Also, the event will serve as a rallying point for practitioners, and brand owners in different sectors of the economy to chart a new course for corporate Nigeria”.

The organisers of the Brandcom Awards that will hold the following evening have equally promised that the event would be one of the biggest celebrations of the exploits and achievements of brands, agencies and notable players who are going the extra mile in making great impact in the industry. The award is also designed to be the most credible and prestigious platform recognizing, rewarding and inspiring agencies, brands and individuals in the marketing and communications industry in Nigeria.

According to Joshua Ajayi, convener of Brandcom Awards, “we are celebrating giant strides at our award this year based on our mantra of Prestige, Integrity, and Credibility.

“The awardees were painstakingly assessed by a panel of assessors who judged based on our mantra. To date, Brandcom Awards is adjudged by many industry players as a credible award platform amidst the sectional interest and falling integrity of some awards in recent times. We boldly say our awards remain credible and we won’t rest on our oars.”

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This edition promises to be unforgettable as the stage is set to celebrate Top 20 Chief Marketing Officers in Nigeria and 35 young outstanding marketing professionals in Nigeria. The event would also be another special opportunity to induct some industry legends into Brandcom Hall of Fame and honour other brands, agencies, and notable individuals in the brands and marketing industry advancing beyond the edge and making impact in diverse areas.

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Tight security as Wigwe’s burial holds in Rivers community

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Dignitaries, guests and hundreds of mourners have started arriving at the Redeemed Christian Church of God in Isiokpo in Ikwerre Local Government Area of Rivers State for the funeral service for the former Chief Executive Officer of Access Bank Plc, Dr Herbert Wigwe, his wife, Doreen, and son, Chizzy.

The state commissioner of police, Olatunji Disu, led security men to the venue.

Also, members of the clergy, traditional rulers from the Omoeke, Wigwe’s hometown and monarchs from Isiokpo, in general, are already seated.

Meanwhile, there is a security beef-up within Isiokpo and its surroundings.

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Family members and friends attended the Christian wake organised in honour of the deceased in the community on Friday.

Wigwe, his wife, son, and a former Group Chairman of Nigerian Exchange Group, Abimbola Ogunbanjo, died on February 9, 2024, in a helicopter crash that occurred near a border town between California and Nevada, United States.

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UBA launches year-end festivities with Christmas carol

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United Bank for Africa Plc has commenced the Yuletide season with a Christmas carol service held at UBA Foundation Garden at Marina, on Lagos Island.

The ceremony, attended by staff, customers and members of the general public, is part of the group’s corporate social responsibility activities.

The Group Managing Director/Chief Executive Officer, UBA, Oliver Alawuba, was joined by other management staff to officially light up the Head office and the UBA Foundation Garden, which according to him, signifies how the bank has been bringing light to the lives of the people and communities around it.

Alawuba said, “We are here to officially light up the season and as you know, UBA has been the light in the financial sector on the continent and beyond. Going by our performance, we will continue to ensure that we spread light and joy wherever we go. This is very symbolic for us all, and we want to take time to appreciate the staff and customers who have made us achieve great things this year. At UBA, we are all about spreading love and giving hope.”

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The Light-Up ceremony featured Christmas carols renditions by UBA’s Customer Fulfilment Centre Choir, a guided tour around the beautiful UBA Foundation Garden and more.

UBA’s Group Head Marketing and Corporate Communications, Alero Ladipo, while talking on the essence of the annual event, said, “UBA is a bank that values its environment and as an organisation that is corporately responsible, we have taken it upon ourselves to beautify our environment and add colour, especially as the year comes to an end.

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“I hope that as always, we will be able to make many smile and give a glimmer of hope during a special season like this.”

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Afrochella rebrands as AfroFuture Fest for Detty December 2023

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Affectionately known as Detty December, this is the month that the Western region of Africa hosts a season-long lineup of festival-hopping partygoers at carnivals and concerts, inspiring thousands of people from across the diaspora to flock to their ancestral land for the holidays.

Though many aren’t quite sure how Detty December originated, what was once a tradition reserved for people on the continent has become a time when overseas visitors, including Black Americans, are choosing “home” away from home and making it their own.

Some say this particular holiday custom emerged during the inaugural Calabar Carnival in 2004, in the south-eastern Nigeria region; others claim it became popularised during Ghana’s 2019 “Year of Return.” The campaign, launched by the Ghana Tourism Authority, encouraged brothers and sisters of African descent to make the voyage to Ghana and unite as family of the diaspora. Since then, the actual number of visitors has far exceeded expectations, with about a million people making the trek in 2019—a rise of 45% from the previous year, which reflected a significant increase in travellers from the United States and the United Kingdom, according to the BBC.

Yet even as tourists converged on the continent in ever-rising numbers, few could have predicted that Detty December would become an annual pilgrimage for so many global travellers, who come to the city hot spots of Lagos and Accra for a month of music, arts, culture and entertainment.

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One event in particular, Afrochella—which has now been rebranded as AfroFuture—is sandwiched between Christmas and New Year’s Eve. Held at the peak of Detty December in the city of Accra, the music and cultural festival is staged annually at Accra’s El Wak Stadium. It was first launched in 2017 as the brainchild of Abdul Karim Abdullah, AfroFuture’s New York–born CEO and cofounder.

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What started as an idea for a food festival became a 4,000-attendee event in its first year. It has since exploded into one of the most-lauded events during the holiday season in Africa, with attendance numbers hitting 31,000 in 2022.

While this year marks the first time that the festival will not be under its original Afrochella imprint, the occasion is sure to be just as magical, if not more so. The renaming of the festival comes on the heels of Coachella organisers suing Afrochella for trademark infringement, citing a confusion between the competing brands. But make no mistake, whether “chella” is in the title or not, this event remains deeply relevant for Black attendees, especially those travelling to the continent from abroad.

AfroFuture Fest occupies its own unique lane, and by design, it shares the beauty of Ghana’s cultural identity with the world. But what makes this festival so distinctive is its organisers’ ability and determination to support the Ghanaian economy.

Abdullah, whose business partners are based in Ghana, strives to ensure that everyone—from production staff and event designers to maintenance workers and vendors—is from the country, and that every extra dollar poured into the festival goes directly into local hands.

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As a result, the economic impact has been staggering, with approximately 16% of Ghanaian tourism income for the year of 2019 coming from AfroFuture Fest, and an average of $2,650 spent by each festival attendee.

“Our numbers have grown since we launched, so we know that our impact is very visible on the continent,” says Bronx native Abdullah.

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“We are excited by the transition of Afrochella to AfroFuture Fest,” says Akwasi Agyeman, CEO of the Ghana Tourism Authority. “The event has become a flagship of our December in Ghana programme. It brings in a lot of visitors and, with them, attendant economic benefits for our industry and our country. Hotels peak in occupancy; airlines are fully booked; and the entire value chain of tourism thrives during the period.”

With attendees representing people of African descent from regions as far flung as the U.S., UK, France, Germany, Spain and Switzerland, the brand has expanded to speak to these patrons, with spin-offs being held this year in New York, South Africa and London.

“Our goal is to be able to touch all parts of the continent,” explains Abdullah. “So we’re also doing a lot more events involving Francophone Africa and Southern Africa. A lot of our global markets don’t have experiences that are similar to what we’re doing in Ghana, so this is our opportunity to market to the festival more broadly and tell them about what’s happening and what we’re doing.”

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Carrying the torch of Black nationalists and civil rights leaders such as Marcus Garvey—who consistently preached that Black Americans should “go back to Africa”—AfroFuture Fest has given this message of returning to the ancestral homeland a new meaning.

“We want to grow and do a lot more storytelling,” says Abdullah. “It’s one thing for the diaspora to come together to enjoy music, fashion, food and art, and have a great time in Ghana, but it’s another thing for us to be able to uniquely tell the nuanced story of the continent.

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“We don’t know enough about each other—and that fosters competition rather than collaboration. By telling more stories, and sharing our culture and uplifting what each culture means, it gives us an opportunity to build alliances and increase the appreciation for all those cultures that show up at our festival.”

There is something incredibly special about celebrating on African soil in December—but there’s something even more special about a “for us, by us” festival accompanied by warm sun, sweet food and welcoming people.

AfroFuture Fest has not only changed the tourism outlook on the continent, but it has also expanded the world’s view of what it means to vacation at the beach while celebrating Black culture. This is for Ghana—and by extension, for the entire diaspora.

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