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Spotify’s ‘Wrapped’ unveils Nigeria’s most popular soundscapes, listening habits in 2023

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Spotify, on Wednesday, unveiled this year’s edition of ‘Wrapped’, its highly anticipated annual recap of listeners’ musical journeys. This immersive experience provides users with a comprehensive overview of their year in music, allowing them to reflect on their preferences and discover hidden gems. This year’s Wrapped showcases the remarkable diversity of music and the passionate listening habits of Nigerian music enthusiasts.

As the year comes to a close, Spotify Wrapped takes users on a personalised journey through their favourite songs, artists, albums, and genres that defined their musical experience in 2023. Nigeria once again echoed with a vibrant tapestry of musical voices, as talented artists emerged and reigned supreme on the charts. For the third year in a row, Nigerian artistes and songs make up Nigeria’s top ten most streamed artistes, in true showcase of Nigeria’s pride in their own music.

“Nigeria is a hotbed of musical talent, and we’re incredibly proud to showcase the diversity and passion of Nigerian music lovers through Wrapped,” said Phiona Okumu, Spotify’s Head of Music, Sub-Saharan Africa. “This year’s Wrapped is a testament to the power of music to connect people and bring them closer to the culture and traditions of Nigeria.”

In 2023, Nigerian music took the world by storm, reaching unprecedented heights and breaking down barriers. Rema, one of the genre’s brightest stars, has had an extraordinary rise to fame. His collaboration with American pop star Selena Gomez on the hit single Calm down has won him legions of fans worldwide and has become the first African-led single to reach a billion streams on Spotify. A landmark achievement for African artistes, this song is the first by a Nigerian Afrobeats artiste to feature on the top 10 chart of most streamed recordings globally on Spotify. It also tops the Nigerian song export chart, solidifying its position as a global musical phenomenon.

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Rema and Asake have also cemented their positions as Afrobeats’ global ambassadors, with Rema holding the title of the most globally exported artist and Asake captivating audiences across Nigeria, Ghana, and Togo, earning him the coveted title of most streamed artist in each country. This continued international success further underscores the enduring appeal of Afrobeats as the most exported genre of the year.

Asake’s dominance continued in the Top 10 most streamed tracks, with three of his hits – Lonely At The Top, 2:30 and Amapiano making the cut. His reign extended to the Gen Z demographic, with Asake becoming the most streamed artiste among Nigerian and Ghanaian Gen Z listeners. His song Lonely At The Top further cemented his popularity among Nigerian Gen Zs, topping the charts for their age group.

Interestingly, Mohbad secured a position in the top 20 list of the most streamed artistes in Nigeria, an attribute to an increased interest in his music following his untimely death. His track Ask About Me was the top streamed track everyday between September 13 and 25.

On the top most streamed female artistes, Spotify RADAR alumnus and 1st time Grammy Nominee, Ayra Starr clinched the title of the most streamed female artist in Nigeria, Ghana, Kenya, Rwanda, Tanzania and Uganda. Mercy Chinwo, a gospel artist, secured a spot among the top 10 most streamed female artists in Nigeria, underscoring the enduring popularity and influence of gospel music.

The throwback charts for 2023 were dominated by the legendary 2Pac, with his song Hit ‘Em Up – Single Version and album Greatest Hits securing the top spots. This resurgence of interest in 2Pac’s music is likely due to the 50th anniversary of hip-hop, the numerous headlines surrounding his death this year, and his enduring status as one of the most influential and successful rappers of all time. As a result, many Nigerians turned to Spotify to stream his music, solidifying his position in the charts.

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On top local podcasts in the hearts of Nigerian listeners, the spotlight falls on Apostle Joshua Selman, KOINONIA with Apostle Joshua Selman, The HonestBunch Podcast, I Said What I Said, Tea with Tay, and Koinonia Experience With Apostle Joshua Selman (ENI). The leading position of these podcast shows come as no surprise, given their widespread popularity among the youths, especially the Gen Zs and Millennials. Their popularity can also be attributed to their engaging and entertaining content, their keen awareness of trending subjects and their unfiltered and candid conversations.

Here’s what the Spotify Wrapped data says about Nigeria’s listening habits in 2023:

1: The demand for local music in Nigeria continued to skyrocket, with consumption growing by an impressive 284 per cent.

2: Average streams of female artists in Nigeria experienced a remarkable 150 per cent surge year-on-year
3: Music lovers in Nigeria turn up the volume on Fridays to indulge in their favourite tunes
4: Rema topped the list of most searched queries, while Burna Boy topped the list of both most searched artists and most viral artistes.

Asake’s Lonely At The Top claimed the first spot on most viral tracks

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Eligible users can access their personalised 2023 Wrapped experience exclusively in the Spotify mobile app (iOS and Android) and also this year, via web view on mobile or Desktop by heading to Spotify.com/Wrapped.

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Juju music sensation Dele Taiwo’s star-studded birthday bash in Lagos to hold on Sunday

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The cozy Avalanche Club is set to become the epicenter of a grand celebration this Sunday as renowned Juju musician, Asiwaju Dele Taiwo, affectionately known as Dele Taiwo, commemorates his birthday with a star-studded event dubbed “Asiwaju Dele Taiwo and Friends Live In Lagos.”

This highly anticipated celebration, powered by Otunba Femi Davies of Metronews and Otunba Bestman Nze Jumbo of Team Nigeria for Change, promises to be an unforgettable evening, featuring performances from top Juju musicians such as Queen Ayo Balogun, Hessking, Fuji rave, Alh Wasiu Haruna Ishola son of the Apapa legend, Haruna Ishola. Boye Best is also top on the list of artistes that will thrill the birthday celebration audience.

The event is surely a testament of the profound respect and admiration the Nigerian music community holds for Dele Taiwo, a prominent figure in the industry.

Otunba Bestman, expressing his excitement, shared, “Asiwaju Dele Taiwo is my friend and a force to reckon with in the Nigerian music space. It is our style in Team Nigeria for Change to identify and celebrate such outstanding acts. So, myself and some friends believe it is not too much to celebrate such a person who has made huge impacts on his birthday.”

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The venue for this exclusive birthday celebration, Avalanche Restaurant and Lounge, is strategically chosen for its cozy and pleasurable ambiance.

Owned by Hon. Kehinde Paul Bankole, this upscale venue is located at 5, Bamako Estate, Opposite Omole Phase I, in Lagos.

Hon. Bankole emphasized the special nature of this event, stating, “Gentleman Dele Taiwo’s birthday celebration is a special appearance for me personally and I can assure our guests that the best treatment in terms of hospitality awaits them at Avalanche this Sunday.”

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Guests attending the event can look forward to a glamorous evening starting with a red carpet reception at 4:00 PM, setting the tone for a night filled with music, celebration, and high spirits.

Asiwaju Dele Taiwo’s birthday bash is not just a celebration of his life but also a tribute to his contributions to the Juju music genre, bringing together friends, fans, and fellow musicians in an evening of joy and festivity.

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Media support includes City People magazine, MetroNews, Eko mi Eko e, Freelanews, SocietyGist, Goldmyne, Islanders Events magazine, Dior Events, Dope TV, and many more.

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Nana Otedola blesses DJ Cuppy with prayers for a partner after baptism

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Nana Otedola, the mother of popular disc jockey Florence Otedola, also known as DJ Cuppy, has prayed for her daughter following her recent baptism.

DJ Cuppy and her younger sister, Temi Otedola, were baptized recently and shared videos of the ceremony, which their mother attended.

Following this event, Nana Otedola expressed her hopes for DJ Cuppy, who is seeking a life partner.

DJ Cuppy posted a screenshot of a conversation with her mother, in which Nana prayed that God would bless her with a man who is devoted to Him.

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She encouraged DJ Cuppy by saying that as she grows into her best self and strengthens her bond with God, she will encounter a man who is on a similar path.

“Now that you are becoming your best self and fully united to God, when you are not watching, you will meet a man on his own best self journey. God will give you a man who is running after Him IJN”, Nana wrote.

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Why I am not ready to have kids now – Burna Boy

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Grammy-winning Nigerian singer, Damini Ogulu, popularly known as Burna Boy, has opened up about why he is not ready to be a father yet.

The ‘City Boys’ crooner said he is not ready to have kids yet because he can’t give them the attention they deserve.

The entertainer stated this while responding to a question raised by a fan during a recent Instagram live session with his fans.

He explained that he would have children when he was settled or married.

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“Why haven’t I had kids yet? Bro, because I don’t want to have kids yet,” Burna boy said.

“Have you seen my mum the way she loves me? Have you seen my dad the way he loves me?I know I can’t give that to anyone right now with the life I’m living. So until I’m settled and I can be there for my children everyday, I’m not having no kid.

“I feel like my kids deserved better than I got. And I got both my mum and dad so you understand?”

On the allegations that he is impotent, Burna Boy said, “When I see the bants and the things people say [about me not being able to have kids], I said this is unimportant. Let’s assume that it is true that I couldn’t even have kids, you know that there’s something called IVF? But that is not even true.”

Burna Boy started to gain fame after releasing ‘Like to Party’, the lead single from his debut album ‘L.I.F.E’ (2013).

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In 2021, the singer set a record in Nigeria after his fifth album ‘Twice As Tall (2020)’ won the ‘Best World Music Album’ category at the Grammys.

Burna Boy claimed he brought the Afrobeats genre to the mainstream in 2020.

“FACT! I always knew I was and I am THE BEST. Everyone you think is the best KNOWS I’m BEST since Fela Kuti,” he said.

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