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Nigerian artistes earned N25bn in 2023 from streaming – Spotify

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Spotify, a global online music streaming platform, said it paid more than N25 billion to Nigerian artists as royalties in 2023.

Jocelyne Muhutu-Remy, Spotify’s Managing Director for Sub-Saharan Africa, who disclosed this in a statement on Friday, said this was double what was recorded in 2022, with a 2,500 per cent increase since 2017.

Muhutu-Remy said these details were contained in Spotify’s recently launched annual report “Loud &Clear”.

She said the report was meant to increase transparency in the music industry by sharing data on Spotify’s royalty payments and breaking down the global streaming economy, the players and the process

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She further revealed that the number of Nigerian artistes earning over N10m in royalties has quadrupled since 2018.

According to her, over half of these royalties went to independent artistes or labels, showcasing the democratising power of streaming.

“Spotify listeners discovered Nigerian artistes nearly 950 million times in 2023 and Nigerian artistes own over 80 per cent of the tracks featured on Nigeria’s daily top 50 chart in 2023.

“Over 1,400 Nigerian artistes added to Spotify’s editorial playlists in 2023.

“The significant growth in royalties earned by Nigerian artistes on our platform is a powerful testament to their talent, creativity and global appeal.

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“We are proud to amplify their voices and fuel the Nigerian music revolution.

“As a leader in the streaming economy, we are committed to supporting African creators to make a living from their art and we’ll continue to invest further in African artists to ensure this momentum continues,” she said.

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Muhutu-Remy noted that while Afrobeats remained king, Nigeria’s music scene was experiencing a genre revolution as Spotify data revealed an increase in popularity across local genres.

She said homegrown genres like Highlife have experienced a significant increase in listenership in the last 12 months by 224 per cent, Igbo Pop by 303 per cent, and Fuji by 187 per cent.

She noted that Highlife, Fuji and Igbo Pop also saw listenership increase in Q1 2024, growing by 240 per cent, 175 per cent, and 270 per cent respectively compared to Q1 2023.

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According to her, top artistes remained Fuji King K1 De Ultimate on top, while Highlife finds new life with Umu Obiligbo‘s energy and Phyno for Igbo Pop.

“For top tracks, Fuji gets a fresh spin with Adewale Ayuba’s Koloba Koloba, Highlife goes nostalgic with Chief Osita Osadebe’s Nwanem Ebezina and Igbo Pop gets a vibrant boost with KCee’s Ojapiano.

“Men dominate listeners of local music genres like Fuji (85 per cent), Highlife (89 per cent) and Igbo Pop (81 per cent).

“However, Gen Z, aged 18 to 24 is the leading age group across all the three genres, making up 32 per cent of Fuji listeners, 31 per cent of Highlife listeners, and 46 per cent of Igbo Pop listeners.

“Interestingly, cities like Lagos, Port Harcourt, and Katsina all top the charts for streaming these local genres – Fuji, Highlife, and Igbo Pop.

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“The top 5 exported music genres from Nigeria are Afrobeats, Nigerian Pop, Afropop, Nigerian Hip Hop and Afro Rhymes and Blues,” she said.

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Entertainment

Nana Otedola blesses DJ Cuppy with prayers for a partner after baptism

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Nana Otedola, the mother of popular disc jockey Florence Otedola, also known as DJ Cuppy, has prayed for her daughter following her recent baptism.

DJ Cuppy and her younger sister, Temi Otedola, were baptized recently and shared videos of the ceremony, which their mother attended.

Following this event, Nana Otedola expressed her hopes for DJ Cuppy, who is seeking a life partner.

DJ Cuppy posted a screenshot of a conversation with her mother, in which Nana prayed that God would bless her with a man who is devoted to Him.

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She encouraged DJ Cuppy by saying that as she grows into her best self and strengthens her bond with God, she will encounter a man who is on a similar path.

“Now that you are becoming your best self and fully united to God, when you are not watching, you will meet a man on his own best self journey. God will give you a man who is running after Him IJN”, Nana wrote.

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Why I am not ready to have kids now – Burna Boy

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Grammy-winning Nigerian singer, Damini Ogulu, popularly known as Burna Boy, has opened up about why he is not ready to be a father yet.

The ‘City Boys’ crooner said he is not ready to have kids yet because he can’t give them the attention they deserve.

The entertainer stated this while responding to a question raised by a fan during a recent Instagram live session with his fans.

He explained that he would have children when he was settled or married.

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“Why haven’t I had kids yet? Bro, because I don’t want to have kids yet,” Burna boy said.

“Have you seen my mum the way she loves me? Have you seen my dad the way he loves me?I know I can’t give that to anyone right now with the life I’m living. So until I’m settled and I can be there for my children everyday, I’m not having no kid.

“I feel like my kids deserved better than I got. And I got both my mum and dad so you understand?”

On the allegations that he is impotent, Burna Boy said, “When I see the bants and the things people say [about me not being able to have kids], I said this is unimportant. Let’s assume that it is true that I couldn’t even have kids, you know that there’s something called IVF? But that is not even true.”

Burna Boy started to gain fame after releasing ‘Like to Party’, the lead single from his debut album ‘L.I.F.E’ (2013).

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In 2021, the singer set a record in Nigeria after his fifth album ‘Twice As Tall (2020)’ won the ‘Best World Music Album’ category at the Grammys.

Burna Boy claimed he brought the Afrobeats genre to the mainstream in 2020.

“FACT! I always knew I was and I am THE BEST. Everyone you think is the best KNOWS I’m BEST since Fela Kuti,” he said.

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I’ll soon give chance for a relationship – Ayra Starr

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There might be good news in the corners of young men who have been hoping to date popular Nigerian singer, Ayra Starr, following her recent disclosure.

The singer, known otherwise as Sabi Girl, opened up about her relationship status, noting that she is still single at age 21.

She, however, expressed her hopes to find love soon, while admitting that she has broken a few hearts.

Speaking in a recent interview the singer said, “I am not in love yet but [I will be] soon. I have broken a few hearts. Not on purpose, though. In case I’ve broken anybody’s heart, it has not been on purpose.”

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