Rite Foods celebrates International Youth Day, empowering Nigerian youth through sports, music, and innovation platforms that align with the UN Sustainable Development Goals

Rite Foods International Youth Day celebration this year has put Nigeria’s youth in the spotlight, aligning with the global theme “Local Youth Actions for the SDGs and Beyond.”

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The company marked the day by reaffirming its commitment to empowering young Nigerians through creativity, innovation, and community-driven initiatives.

Managing Director/CEO, Seleem Adegunwa, emphasised that achieving the UN Sustainable Development Goals depends on integrating youth into grassroots action.

Rite Foods has consistently invested in youth-focused programmes such as the Ijebu Heritage Half Marathon, the Fanfaro and TOR’Q Autofest automotive showcases, and its five-season sponsorship of Nigerian Idol giving young talents mentorship, exposure, and life-changing opportunities.

“These platforms don’t just entertain; they equip young Nigerians with tools for societal transformation,” Adegunwa said.

The company’s dedication has earned industry accolades, including the Food Company of the Year 2024 award at the Independent Media Awards.

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Rite Foods continues to set benchmarks in Nigeria’s FMCG sector with products like Bigi soft drinks, Sosa Fruit Drink, Fearless Energy Drink, and its iconic sausage rolls.