FrieslandCampina WAMCO Nigeria has launched the Three Crowns Mum of the Year 2025 campaign. Winners will enjoy a trip to Zanzibar and a year’s supply of milk

FrieslandCampina WAMCO Nigeria PLC, makers of Three Crowns Milk, has officially launched the 2025 edition of its ‘Mum of the Year’ campaign, spotlighting Nigerian mothers as the emotional and structural pillars of their families.

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The annual campaign celebrates the resilience, devotion, and strength of Nigerian mothers, with this year’s top prize being an all-expense-paid family getaway to Zanzibar, Tanzania for three outstanding mothers, each accompanied by two family members.

Speaking during the launch, Chioma Otisi-Igwe, Marketing Manager, Three Crowns Milk, emphasized the brand’s deep appreciation for motherhood:

“Mothers are not just caregivers; they are the emotional and structural pillars of every household. That’s why our commitment goes beyond nourishment—we care for her heart so she can continue to pour love, strength, and stability into her family.”

This year’s theme, “Reward Your Treasure”, encourages families to honour their mothers in simple yet meaningful ways.

The campaign is designed not only to reward winners but also to reinforce Three Crowns Milk’s values around family wellness and maternal care.

To enter the competition, participants must submit a creative entry using each letter in the word “MUM” to describe their mother’s qualities and why she deserves to win.

Entries can be submitted via:

The official Three Crowns Milk website
Designated collection centres nationwide
Proof of purchase of selected Three Crowns Milk products is required

The selection process includes:

1. A nationwide call for entries
2. Shortlisting of 50 entries based on creativity and originality
3. Selection of six finalists
4. A grand finale event where three winners will be crowned

Winners of the Three Crowns Mum of the Year 2025 will receive:

• An all-expense-paid trip to Zanzibar for themselves and two family members
• A 1-year supply of Three Crowns Milk
• Other finalists will receive kitchen appliances, branded gift hampers, and consolation prizes

According to Adesanjo Oyejide, Senior Brand Manager, Three Crowns Milk:

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“MOTY 2025 is more than a contest. It’s a celebration of motherhood and a way to give back to the women who have shaped our lives. Every mother deserves to be honoured.”