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Three Crowns Mum of the Year 2025 Launches With Zanzibar Getaway for Winners

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Three Crowns Mum of the Year 2025

FrieslandCampina WAMCO Nigeria has launched the Three Crowns Mum of the Year 2025 campaign. Winners will enjoy a trip to Zanzibar and a year’s supply of milk

FrieslandCampina WAMCO Nigeria PLC, makers of Three Crowns Milk, has officially launched the 2025 edition of its ‘Mum of the Year’ campaign, spotlighting Nigerian mothers as the emotional and structural pillars of their families.

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Also read: ECOWAS Court Launches Landmark Moot Competition in Nigeria to Empower Future Legal Minds

The annual campaign celebrates the resilience, devotion, and strength of Nigerian mothers, with this year’s top prize being an all-expense-paid family getaway to Zanzibar, Tanzania for three outstanding mothers, each accompanied by two family members.

Speaking during the launch, Chioma Otisi-Igwe, Marketing Manager, Three Crowns Milk, emphasized the brand’s deep appreciation for motherhood:

“Mothers are not just caregivers; they are the emotional and structural pillars of every household. That’s why our commitment goes beyond nourishment—we care for her heart so she can continue to pour love, strength, and stability into her family.”

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This year’s theme, “Reward Your Treasure”, encourages families to honour their mothers in simple yet meaningful ways.

The campaign is designed not only to reward winners but also to reinforce Three Crowns Milk’s values around family wellness and maternal care.

To enter the competition, participants must submit a creative entry using each letter in the word “MUM” to describe their mother’s qualities and why she deserves to win.

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Entries can be submitted via:

The official Three Crowns Milk website
Designated collection centres nationwide
Proof of purchase of selected Three Crowns Milk products is required

The selection process includes:

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1. A nationwide call for entries
2. Shortlisting of 50 entries based on creativity and originality
3. Selection of six finalists
4. A grand finale event where three winners will be crowned

Winners of the Three Crowns Mum of the Year 2025 will receive:

  • An all-expense-paid trip to Zanzibar for themselves and two family members
  • A 1-year supply of Three Crowns Milk
  • Other finalists will receive kitchen appliances, branded gift hampers, and consolation prizes

According to Adesanjo Oyejide, Senior Brand Manager, Three Crowns Milk:

Also read: Ecobank InnovateX Challenge Empowers Young Nigerians to Create Lasting Impact

“MOTY 2025 is more than a contest. It’s a celebration of motherhood and a way to give back to the women who have shaped our lives. Every mother deserves to be honoured.”

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Brands

Mbappe Apologises Over Mao Zedong Comment as Chinese Brands End Deals

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Chinese

Mbappe Mao Zedong comment sparks backlash in China, prompting an apology from the Real Madrid star and the termination of two brand partnerships

Real Madrid forward Kylian Mbappe has apologised over an “ill-judged” comment about former Chinese leader Mao Zedong after Chinese drinks manufacturer Dongpeng Beverage and dairy producer Mengniu terminated their partnerships with the French football star.

Also read: Police Confirm Three Killed, Inspector Injured in Kebbi Violence

Mbappe, who captains France’s national team, issued the apology on his X account on Tuesday, acknowledging that his remarks had upset people in China and Chinese communities worldwide.

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“My comment was ill-judged, and I now understand that it hurt many people in China and in Chinese communities around the world. I apologise to everyone my words have upset,” he said.

The controversy followed the circulation of a video in which the 27-year-old footballer reacted to an internet meme featuring his face superimposed on that of a Chinese leader.

He reportedly described it as the funniest meme he had seen and referred to the figure as “some guy — I think he’s a Chinese dictator”, in an apparent reference to Mao.

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Dongpeng Beverage announced on Tuesday that it was ending its partnership with Mbappe, citing its opposition to comments considered offensive to Chinese national sentiment.

“Our company firmly opposes and has a zero-tolerance policy towards any behaviour that offends national sentiments,” the company said.

“With immediate effect, we are terminating all cooperation with Kylian Mbappe,” it added.

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Mengniu, one of China’s largest dairy producers, also announced that it was ending its partnership with the Real Madrid forward.

“With immediate effect, our company is terminating all cooperation with Kylian Mbappe,” the company said, adding that it maintained a zero-tolerance policy towards words or actions that hurt the feelings of the Chinese people.

The announcements generated widespread discussion on Chinese social media platform Weibo, where Dongpeng’s decision to end its partnership with the footballer became a trending topic.

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Mao, who led the Chinese Communist Party and died in 1976, remains a highly sensitive historical and political figure in China.

Comments perceived as disrespectful towards him can provoke strong public reactions.

Mbappe had previously addressed memes comparing him to historical dictators in an interview with French sports newspaper L’Equipe in September.

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“There’s a part of it that’s funny. You can tell that, for some people, it’s all in good fun. But there is another part that’s a bit less funny because of the damage such people have caused throughout history,” he said.

He added that being compared with individuals responsible for mass killings and widespread suffering was uncomfortable.

“Being compared to individuals who murder others, or who have brought misery to millions upon millions of people — well, I don’t think I’ve ever done anything like that in my life,” Mbappe said.

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International sports figures have previously faced commercial and public backlash in China over politically sensitive comments concerning Taiwan, Tibet and Hong Kong.

In 2019, a social media post by then-Houston Rockets general manager Daryl Morey expressing support for pro-democracy protesters in Hong Kong prompted Chinese authorities and businesses to suspend NBA-related activities.

NBA games were subsequently absent from Chinese state television broadcasts for about a year.

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In 2023, former NBA player Dwight Howard also faced criticism on Chinese social media after referring to Taiwan as a country in a video featuring Taiwan’s then vice president, Lai Ching-te.

Also read: Police Confirm Three Killed, Inspector Injured in Kebbi Violence

Mbappe’s apology comes amid the fallout from the latest controversy and the decisions by Dongpeng Beverage and Mengniu to end their commercial relationships with the footballer.

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