Connect with us

Opinion

Tony Agenmonmen at 70: Marketing icon, mentor and gentleman

Published

on

Tony

By Ehi Braimah

 

Advertisement

 

Some people pass through life leaving footprints. Others leave enduring legacies. As family, friends, associates, former colleagues of Nigerian Breweries Plc and distinguished members of Nigeria’s marketing community gather in Lagos on August 8 to celebrate Tony Agenmonmen on his 70th birthday, they are honouring a man whose life has been defined by excellence, integrity, friendship and a solid commitment to the advancement of the marketing profession.

Also read: Nigeria’s Digital Economy Faces a Trust Crisis

Seventy is a significant milestone. It is an age that invites reflection on a journey of purpose, achievement and service. For Tony, it is also a celebration of a life devoted to building brands, nurturing people, promoting professional excellence and forging relationships that have stood the test of time.

Advertisement

Tony Agenmonmen belongs to that rare generation of marketing professionals who have experienced virtually every aspect of the profession.

His distinguished career at Nigerian Breweries Plc, spanning more than three decades, saw him grow through the ranks, acquiring a deep understanding of consumer behaviour, brand management, strategic marketing and corporate leadership.

His years at one of Nigeria’s foremost corporate institutions equipped him with an uncommon depth of knowledge and practical experience that continues to command respect across the business community.

Advertisement

Those who worked with him at Nigerian Breweries remember not only his competence but also his calm disposition, analytical mind and critical thinking ability to inspire confidence.

Marketing, for Tony, has never been merely about selling products. It has always been about understanding people, creating value, building trust and sustaining relationships.

These principles became the hallmark of his career and remain the foundation of his work today.

Advertisement

Retirement at the age of 60 did not mark the end of his professional journey. Rather, it ushered in another productive chapter.

Leveraging decades of practical experience, Tony reinvented himself as a respected marketing strategist and consultant whose counsel is sought by organisations and business leaders across different sectors.

His passion for the profession has remained undiminished, proving that true professionals never really retire; they simply find new ways to contribute.

Advertisement

Perhaps one of his most visible contributions to the marketing profession is the annual Nigeria Marketing Awards, a prestigious event that has become one of the industry’s most anticipated gatherings.

Through this initiative, Tony has created a platform that celebrates excellence, innovation and professionalism.

The awards have inspired healthy competition, recognised outstanding achievements and encouraged younger practitioners to aspire to higher standards.

Advertisement

Tony’s influence extended far beyond the corporate boardroom. As President of the National Institute of Marketing of Nigeria (NIMN), he brought vision, innovation and exceptional leadership to the Institute during his two-term tenure spanning four years.

At a critical period in the evolution of Nigeria’s marketing profession, he inspired members with fresh ideas, strengthened the Institute’s profile and championed initiatives that enhanced professionalism, ethical standards and continuing education.

Under his stewardship, the NIMN became more vibrant, more visible and more relevant to practitioners and stakeholders alike.

Advertisement

His inclusive leadership style and strategic thinking earned him the admiration of colleagues across the country.

His presidency remains one of distinguished service, leaving a lasting legacy that continues to shape the Institute and inspire future leaders of the marketing profession.

In celebrating others, Tony has strengthened the profession he loves. He understands that industries flourish when excellence is recognised and when outstanding performance becomes worthy of emulation.

Advertisement

His commitment to honouring excellence has enriched Nigeria’s marketing ecosystem and contributed significantly to its continued growth.

Yet, beyond the impressive credentials and professional accomplishments lies the man many of us know personally – a dependable friend, loving husband, caring father, trusted adviser, compassionate mentor and true gentleman.

For me, Tony is much more than an accomplished marketing professional. He is a close friend and associate, but even more importantly, he has always been like an elder brother.

Advertisement

Over the years, he has been one of the strongest supporters of my career and professional calling.

His encouragement, wise counsel and unshakeable confidence in my abilities have provided invaluable support during different phases of my professional journey.

We have collaborated on several projects, sharing ideas, challenging each other intellectually and working together in pursuit of excellence.

Advertisement

Every engagement has reinforced my admiration for his professionalism, discipline, work ethic, and remarkable ability to see opportunities where others often see limitations.

Working alongside Tony has always been an enriching experience because he brings not only knowledge but also wisdom, patience and perspective.

Our friendship extends beyond professional engagements. We share more than common interests; we share common roots.

Advertisement

Coming from the same linguistic background of Edo State has created an even stronger bond founded on shared values, mutual respect and cultural affinity.

That connection has blossomed into a friendship that has endured through the years and become part of our respective family histories.

Our families know one another well. My wife enjoys a warm relationship with Tony’s family, just as she does with his younger brother, Julius, whose own family has long-standing ties with ours.

Advertisement

These relationships illustrate something Tony has always cherished – that genuine friendships should transcend business and become enduring family connections built on trust, loyalty and mutual affection.

One of Tony’s greatest qualities is his humility. Despite his outstanding achievements and his respected position within Nigeria’s marketing profession, he remains remarkably approachable. He treats everyone with dignity and respect, regardless of status or position.

He is generous with his time, open in sharing his knowledge and always willing to encourage younger professionals finding their feet in a highly competitive industry.

Advertisement

His leadership has never been loud or flamboyant. Instead, it has been quiet, thoughtful and deeply effective.

He influences through character rather than position, through wisdom rather than authority and through example rather than mere words.

These are qualities that have earned him admiration across generations of marketing practitioners.

Advertisement

Integrity has also defined Tony’s life. In both business and personal relationships, he has consistently demonstrated honesty, fairness and dependability. His reputation has been built not simply on competence but on character.

In an age when reputations can easily be compromised, Tony remains a shining example of professionalism anchored in ethical values.

For younger professionals entering the marketing industry today, his life offers enduring lessons. It teaches that success requires hard work and continuous learning; that leadership demands humility and service; that relationships are invaluable assets; and that true greatness is measured not merely by personal accomplishments but by the number of lives positively influenced.

Advertisement

As we celebrate Tony Agenmonmen on his 70th birthday on August 8, we celebrate not only an accomplished marketing strategist but also an exceptional human being whose generosity and kindness have touched countless lives.

On behalf of my family and all whose lives you have enriched, I extend heartfelt congratulations on this remarkable milestone.

Thank you for your friendship and goodwill; your encouragement, your mentorship and your steadfast support over the years. Thank you for believing in people and for investing your time, wisdom and energy in helping others succeed.

Advertisement

Your legacy is firmly established – not only in the brands you helped build or the professionals you have mentored, but in the countless friendships you have nurtured and the values you continue to uphold.

May the years ahead bring you continued good health, divine favour, peace of mind and abundant joy. May you continue to enjoy the love of your family, the admiration of your friends and the respect of your professional colleagues.

Also read: Accord Raises Alarm Over Osun Election Violence

May your wealth of experience continue to inspire future generations of marketers, business leaders and young professionals across Nigeria and beyond.

Advertisement

Happy 70th birthday, dear Oga Tony.

Advertisement
Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Opinion

Interrogating Tinubu’s recurring absence at the UN General Assembly…

Published

on

Tinubu

By Bola BOLAWOLE,

 

Advertisement

President Bola Ahmed Tinubu’s decision to skip the ongoing 81st session of the United Nations General Assembly, the third such abstention in a row, has raised eyebrows and sparked speculations.

Also read: Enugu Gov Names Anunobi, Okonkwo as Aides

Expectedly, opposition politicians have wasted no time in feasting on the official announcement that the vice-president, Kashim Shettima, will, once again, stand in for the president.

This trumps an earlier announcement by Jimoh Ibrahim, the country’s Ambassador to the United States/Permanent Representative to the United Nations, that not only would the president attend the annual meeting of world leaders at the UN headquarters in New York, USA, but that a vantage position had been secured for him to sit very close to the maverick United States’ president, Donald Trump!

Advertisement

Since he assumed the country’s leadership in 2023, Tinubu has yet to attend a single UNGA meeting; so also has he yet to pay either official or private visit to the United States despite that he has reportedly embarked, so far, on 52 foreign trips. He has visited at least 30 different countries across Europe, Asia, Africa, and the Americas, spending approximately 261 days.

As we speak, the president is out of the country on holidays, first to the UK after which he is expected in France. So, is there anything that aileth Tinubu about the United States? That is where the speculation begins; however, it does not end there!

Is President Tinubu deliberately avoiding the United States? Has it got anything to do with the unending controversy and legal battles over the FBI files and Tinubu’s past activities in the United States? He schooled there; he also worked there before returning to Nigeria decades back.

Advertisement

During the giddy days of the Sani Abacha military dictatorship, the US provided succour and a safe haven for Tinubu and many other pro-democracy activists. What has since changed is the question to ask if the suspicion is that the president is deliberately avoiding the United States.

Or has it got anything to do with the unpredictability of President Trump and the activities of anti-Tinubu politicians here at home and the paid groups doing their bidding in the US? Who dare put anything beyond a president that organized the storming, arrest, and rendition of a sitting foreign leader, hauling him and his wife to the US for trial on drug-related charges, with the country of the leader concerned and the international community as a whole helpless to do anything about it! “What if” then becomes the question should Tinubu set foot on US soil! Is it not better, then, to err on the side of caution?

Another school of thought is that Tinubu’s health might need attention. Unlike in much of the Western world, the secrecy that surrounds the health conditions of Nigerian, nay, African leaders makes it difficult to speak authoritatively on their health conditions.

Advertisement

And this is not new. Babangida, Abacha, Abdulsalami, Yar’Adua all had rumours swirling around their health conditions while in office. Abacha and Yar’Adua died in office. Buhari spent close to one-third of his tenure shuttling between the country and his doctors in the UK. It has been said, this time around, that Tinubu’s doctors are in France.

With part of his holiday reportedly scheduled to be spent in Charles de Gaulle’s country, could this holiday be another disguised medical tourism? Health is wealth, as they say, and prioritizing one’s health and wellbeing over and above a meeting, no matter how important, can be justified, especially when we have been told that the president can be (adequately?) represented at the UNGA.

Then I asked Google: Is it compulsory that the president lead his country’s delegation to the UNGA? The answer is: No, it is not compulsory for a president or prime minister to lead their country’s delegation to the UNGA.

Advertisement

Alternatively, the president or prime minister can be represented by the vice president or deputy prime minister, the foreign affairs minister or the country’s permanent representative at the UN who can speak, vote and act on behalf of the country or member-state concerned.

History records that many world leaders have frequently failed to personally attend UNGA due to divergent reasons, such as pressing domestic issues, disasters or local crises needing their personal attention or for health reasons.

Super-power rivalry and politics, and the need to remain non-committal or stay neutral from taking sides on volatile issues have also been known to compel foreign leaders to skip personally attending UNGA.

Advertisement

When a country’s leader attends the United Nations General Assembly (UNGA) in person, it provides several distinct strategic, diplomatic, and political advantages that cannot be replicated through virtual participation or lower-level delegation.

Some of these advantages are: High-level bilateral diplomacy (the “Margin” meetings); spontaneous networking whereby leaders hold informal, face-to-face meetings on the sidelines (the “margins”) of the assembly, allowing them to resolve disputes or advance treaties quickly.

It also affords the opportunity of building rapport. Personal presence helps build trust and personal relationships between heads of state, which can be critical during international crises.

Advertisement

Other advantages include enhanced global visibility and influence as UNGA gives leaders a global or world stage to operate from.

A speech delivered in person by a head of state commands significantly more international media attention and diplomatic weight than a pre-recorded video or speech read by a representative.

Some world leaders have been noted for setting agendas on issues of national, regional or international importance at UNGA. Leaders can directly pitch their nation’s foreign policy priorities, economic opportunities, or security concerns to a global audience.

Advertisement

Personal attendance at UNGA also helps to facilitate efficient multilateral engagement or what is called “mini-Summits” among leaders.

Leaders can participate in localized, high-level side events or regional summits (such as G7, BRICS, or regional blocs like the EU and the African Union) that have been known to convene in New York during the UNGA week. When leaders attend UNGA in person, direct access to decision-makers is made possible.

Smaller or developing nations also can seize the opportunity to have direct, unmediated access to leaders of superpower nations as well as heads of major international organizations like the UN itself, the World Bank and IMF. We can go on and on!

Advertisement

At the level of individual nations, attending UNGA is said to project an image of strength, global respect, and statesmanship to citizens back at home.

Newly-elected leaders especially use UNGA to announce themselves to the international community to garner support and recognition, to state their goals and set agendas as well as make profound statements on their administration’s foreign policy direction.

UNGA also serves as a formal introduction to the international community and signals the leader’s commitment to global cooperation.

Advertisement

From the above, it is, without doubt, a disadvantage when leaders absent themselves from UNGA. No matter how “powerful” a substitute representation is, it cannot be the same as when the president or prime minister of a country leads it.

There is what is called “bragging rights” among leaders. Presidents prefer to deal with presidents; vice presidents or foreign ministers will be shuffled down the ladder to discuss with their equivalents or counterparts.

The reverse is the case, however, where presidents of less powerful countries queue or consider it a privilege to have an audience with the foreign affairs minister or envoy of powerful countries such as the US, China, Russia, etc.

Advertisement

One narrative for Tinubu’s recurring absence at UNGA being spinned by his detractors is the fear of the unknown over the FBI files and Tinubu’s alleged past encounter with the US judicial system.

But a man, once tried and acquitted of criminal charges, cannot be tried again on the same offence except fresh evidence pops up that possesses the likelihood of affecting the outcome of the trial in the opposite direction.

Furthermore, can any harm come the way of a visiting president attending UNGA? Or, put more directly and blatantly, can a foreign leader attending UNGA in New York, USA be arrested for any reason whatsoever by the US authorities? The answer is, no; leaders attending UNGA cannot be arrested, charged or tried in the US because they enjoy immunity.

Advertisement

Under the UN Headquarters Agreement, the United States has an international obligation to allow accredited representatives entry and transit to the UN as well as respect their diplomatic inviolability.

In like manner, no US state, city, local government or county official possesses the legal power to arrest a protected visiting foreign leader.

From the above, it is most unlikely that President Tinubu stands the risk of being arrested in the US if he chooses to personally attend UNGA.

Advertisement

What may happen is that demonstrators may mass at the UN headquarters venue of UNGA, organize protests and heckle him and his delegation.

That will be embarrassing enough. For sure, it will portray the country in bad light and dent its image – which all Nigerians, including the president’s adversaries, will suffer from.

Also read: Enugu Gov Names Anunobi, Okonkwo as Aides

To avoid such an embarrassment and the deleterious effects it may have on the country’s image appears as the most germane reason why Tinubu has kept away – and may continue to keep sway – from UNGA until, maybe, a more predictable president mounts the saddle in the United States. And the losers? – Nigeria and Nigerians!

Advertisement

(Published in the TREASURES column on the back page of the NEW TELEGRAPH newspaper edition of Wednesday, 23 September, 2026).

Advertisement
Continue Reading

Trending