AB InBev Q4 performance exceeds expectations, boosting profit and revenue as sporting events support growth in 2026

Anheuser-Busch InBev, the world’s largest brewer, reported stronger-than-expected fourth-quarter results on Friday, February 13, surpassing analyst forecasts on profit, revenue, and volumes amid ongoing global market volatility.

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The Antwerp-based company attributed part of the performance to strategic marketing and planned presence at major sporting events, including the Super Bowl, Winter Olympics, and FIFA World Cup, which are expected to provide a competitive advantage in 2026.

Chief Executive Officer Michel Doukeris said the results validated the company’s disciplined execution.

“We exit 2025 with improved momentum and enter 2026 well positioned,” he said, highlighting the brewer’s sustained growth in nearly two-thirds of its global markets.

AB InBev reiterated its guidance for annual profit growth of 4 to 8 percent, outperforming competitors such as Heineken and Carlsberg, whose projections range between 2 and 6 percent.

The company invested $7.4 billion in sales and marketing over the year, aiming to enhance consumer engagement and brand visibility during high-profile sporting events.

Despite the upbeat quarterly performance, challenges remain. Beer sales softened across key markets due to strained household finances and adverse weather conditions.

In China, quarterly profit fell 38.7 percent, reflecting lower sales and increased spending to stimulate at-home consumption.

Additionally, foreign-exchange volatility and U.S. tariffs on aluminium increased operational costs.

Shares of AB InBev rose around two percent in early trading following the earnings announcement.

Analysts noted that while the results were encouraging, global volumes remain under pressure and uncertainty persists in major markets such as the United States.

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Industry experts emphasised that AB InBev’s strong Q4 performance demonstrates resilience in a challenging sector and positions the company to capitalise on the 2026 sporting calendar to drive further growth.