Amstel Malta Easter Village launches in Aba, Awka and Enugu, offering a family-focused Easter celebration across Eastern Nigeria

Amstel Malta, a premium malt beverage brand under Nigerian Breweries Plc, on Thursday announced the rollout of its Amstel Malta Easter Village initiative across Aba in Abia State, Awka in Anambra State and Enugu in Enugu State, set to run from April 4 to April 6, 2026, as part of a vibrant Easter celebration designed to bring families together.

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The activation will transform the three Eastern cities into lively hubs of entertainment, culture and shared experiences, reflecting the brand’s commitment to community engagement and seasonal celebration.

The Amstel Malta Easter Village is positioned as a family-centred experience aimed at creating memorable moments during one of the region’s most significant festive periods.

Francis Obiajulu, Senior Brand Manager for Amstel Malta and Hi-Malt, explained that the initiative draws inspiration from the deep cultural importance of Easter in Eastern Nigeria, where homecomings and reunions are central to the season.

He noted that the programme is designed to capture the spirit of togetherness while offering a safe and enjoyable environment for families.

According to Obiajulu, the Easter Village will feature interactive activities, relaxation zones and curated experiences tailored to each city, while maintaining a consistent theme across all locations.

This approach, he said, ensures both local relevance and a unified festive atmosphere that resonates with diverse audiences.

A notable highlight of the activation is its emphasis on culturally rich experiences, blending entertainment with elements that reflect the traditions and social fabric of the host communities.

The brand also aims to foster meaningful connections among attendees, reinforcing a sense of belonging during the celebrations.

Obiajulu added that the initiative goes beyond entertainment, describing it as a platform to strengthen community ties and create lasting impressions.

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The Amstel Malta Easter Village, he said, represents a powerful expression of the brand’s values, focusing on shared joy, cultural appreciation and memorable family experiences.