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How Tony Elumelu’s Africapitalism is multiplying impact across Africa

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Tony Elumelu

By Ehi Braimah,

Conversations during economic summits on Africa clearly indicate that governments alone cannot transform Africa’s economic fortunes.

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Also read: Interrogating Tinubu’s recurring absence at the UN General Assembly…

While African countries bet on foreign investment, or depend on borrowing and aid, a thinking still rooted in our colonial history, something more fundamental is taking place across the continent: the capacity of young Africans to create businesses, jobs and solutions to problems around them.

This significant shift by young Africans, demonstrating their capacity to innovate and launch businesses of their own, leads us to Africapitalism, the economic philosophy associated with Nigerian entrepreneur and philanthropist Tony Elumelu.

The philosophy is simple: Africans must play a central role in creating Africa’s economic prosperity.

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At its heart is the belief that Africa’s private sector can drive economic and social development by creating long-term economic value and social wealth on the continent.

The Tony Elumelu Foundation (TEF) has translated this philosophy into an ambitious entrepreneurship programme that identifies, trains, mentors and provides seed capital to young African entrepreneurs.

The idea is simple but potentially transformational: give young Africans the tools and capital to build sustainable businesses, rather than waiting for them to find employment in economies that cannot create enough jobs.

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In terms of scale and impact, the numbers behind TEF’s entrepreneurship intervention are substantial.

The story of Ms. Theresa Oluwagbemi which I am about to tell is not an isolated case, but part of an entrepreneurship ecosystem.

Since the launch of its flagship Entrepreneurship Programme in 2015, TEF has empowered more than 27,000 entrepreneurs across 54 African countries, while more than 2.5 million Africans have accessed business-management training through TEFConnect. In addition, more than US$100 million in seed capital has been disbursed so far to selected entrepreneurs.

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According to TEF’s latest figures, businesses supported through the programme have collectively generated more than US$4.2 billion in revenue and created more than 1.5 million direct and indirect jobs.

TEF also reports that it has lifted 2.1 million Africans above the poverty line and positively affected more than four million African households.

The programme’s reach is also demonstrated by the extraordinary demand for it. In 2026 alone, TEF received more than 265,000 applications from young Africans across the continent before selecting a cohort of 3,200 beneficiaries – up from 1,000 beneficiaries when the programme was launched 11 years ago – with 51 percent being women.

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Supported by his wife, Awele, Tony Elumelu took TEF to a new level, building partnership with major development institutions, governments and global foundations to scale the programme.

These partners include the European Union, UNDP, ADB, International Committee of the Red Cross, United States African Development Foundation, Organisation of African, Caribbean and Pacific States; German Development Finance Institution (DEG), German Agency for International Cooperation (GIZ), Google, UNICEF Generation Unlimited, IKEA Foundation, the UAE Office of Development Affairs, and Khalifa Bin Zayed Al Nahyan Foundation, among others.

I have had the privilege of experiencing the Africapitalism philosophy from the other side of the table as a mentor in the Tony Elumelu Entrepreneurship Programme.

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Last year, I was assigned to mentor Theresa Ouwagbemi, a young Nigerian entrepreneur whose journey provides a compelling illustration of how relatively modest catalytic capital can unlock economic activity.

Theresa studied Mass Communication at the Federal University, Oye-Ekiti, graduating with a second-class upper division, but her entrepreneurial journey began before graduation.

She started producing and selling liquid soap on a very small scale, primarily to students and lecturers in her university.

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Like many young entrepreneurs, she had an idea and the determination to pursue it, but lacked the resources to take the business to the next level.

Then came TEF.

Theresa heard about the programme through a mentor who encouraged her to apply.

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She knew the selection process was competitive; nevertheless, she submitted her application, including her business pitch and proposal. When the email announcing her selection arrived, it became, in her words, “one of the best days of my life.”

That moment was more than an emotional milestone – it marked the beginning of a significant transition in her entrepreneurial journey.

She received the $5,000 seed grant in January, 2026, alongside access to the programme’s masterclass and mentorship.

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The combination is important. Capital without knowledge can be wasted, just as knowledge without capital can remain theoretical.

Her business, “Boom Liquid Wash”, began to acquire the capacity to serve a wider market. Before the grant, Theresa’s business was constrained by the limited equipment available to her.

She had to turn down some contracts because she lacked the production capacity required to fulfil them.

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The grant changed that equation. With the money, she acquired basic equipment needed for production.

Her customer base expanded beyond students and lecturers to include restaurants, office owners, other businesses and individual consumers. This is where the broader significance of Africapitalism becomes evident.

The US$5,000 did not simply become money in Theresa’s bank account; it became productive capital. It was converted into equipment, production capacity, customers and business relationships.

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It enabled 23-year-old Theresa to accept opportunities that were previously beyond her reach. That is the multiplier effect that entrepreneurship can produce.

Theresa’s story also demonstrates why entrepreneurship development cannot be reduced to simply handing young people money.

The TEF model helps entrepreneurs to develop the knowledge, resilience and connections required to survive in a difficult business environment, and Nigeria’s business environment can be difficult.

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Theresa recalls an occasion when the price of chemicals used in her production increased by more than 60 per cent. For a small business, such a sudden increase in input costs can threaten profitability and customer relationships.

How do you explain to customers that your costs have suddenly risen? How do you protect your margins without losing your market? How do you keep going when the economics of your business appear to be changing overnight?

These are not theoretical questions for young African entrepreneurs; they are everyday realities.
We discussed these challenges and Theresa learned to adapt.

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Her entrepreneurial experience has also exposed her to opportunities and people she might not otherwise have encountered. While she was still a student, for example, she produced souvenirs for the Dean of her department.

More importantly, entrepreneurship has sharpened her ability to identify problems and develop tailored solutions.

That is another important dimension of Africapitalism: the entrepreneur is not merely a beneficiary of economic development, but becomes an agent of economic development.

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Theresa’s customers are beneficiaries because they have access to locally produced products. Her suppliers also benefit from demand, and the businesses that buy her products benefit from reliable supply. As “Boom Liquid Wash” grows, its economic footprint can grow with it. Multiply Theresa’s experience by thousands of entrepreneurs across Africa and the significance becomes much larger.

This is why the Tony Elumelu Entrepreneurship Programme is important beyond the individual entrepreneurs who receive the grants.

The real ambition is to create an ecosystem in which African entrepreneurs thrive, solve African problems, build African businesses and create economic value within African economies.

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Africa has no shortage of entrepreneurial energy. What it often lacks is the capital, infrastructure, market access, knowledge and institutional support required to turn entrepreneurial ideas into sustainable businesses.

The intervention of catalytic capital can therefore be significant, but money alone does not guarantee success.

Theresa has learned some hard lessons. One is particularly memorable: never sell on credit. Her experience reflects one of the perennial challenges facing small businesses: cash flow.

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A small business may have customers and make sales on paper but still struggle if customers do not pay promptly.

Her second lesson is perhaps even more important: entrepreneurship is not a smooth journey.

There will be setbacks, unexpected costs, disappointments and moments of discouragement.

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My advice to Theresa and other young entrepreneurs is to look back at what they have achieved and remember what motivated them to start in the first place.

That resilience is essential to building businesses that can survive beyond the initial intervention.
Theresa is currently undertaking her National Youth Service Corps programme in Enugu, in Eastern Nigeria.

She describes her experience in Enugu as beautiful, saying she has met amazing people and visited beautiful places.

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But NYSC is only another chapter in her journey; her ambition is much bigger. She wants to grow “Boom Liquid Wash” into a business that meets global standards.

She plans to gain additional exposure by interning with companies that represent the blueprint she wants for her own business. She also plans to pursue an MBA because, in her words, building a global business requires “a global mindset, experience and exposure.”

This is precisely the kind of ambition that programmes such as TEF seek to nurture.

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There is an important lesson here for Africa: development should not only be measured by the amount of money injected into an economy; it should also be measured by the productive capacity that such capital creates.

The money should create a business, acquire customers, and enable increase in production.

In addition, the entrepreneur should acquire new skills; the enterprise should become capable of accepting larger contracts, while creating opportunities for others, contributing to the economic value within the community and, ultimately, within the African economy.

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This is the type of value chain that makes the Africapitalism conversation particularly relevant. Tony Elumelu’s intervention is premised on the idea that the African private sector can be an engine of development.

Rather than viewing philanthropy simply as the distribution of resources, Africapitalism seeks to connect enterprise, investment, economic empowerment and social impact.

Theresa’s story illustrates this connection at the micro level. Her production capacity grew and her customer based expanded with bigger ambitions. The next challenge for her is sustainability.

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The ultimate test of any entrepreneurship programme is what happens after the grant. Can businesses survive? Can they scale and create jobs? Can they attract additional capital? Can they become suppliers to larger companies? Can they expand across borders? Theresa appears determined to pursue that journey.

Her aspiration to build a global-standard business is significant because Africa needs businesses that can grow, compete, innovate, export and create wealth.

The continent’s enormous youth population makes this even more urgent. Millions of young Africans will enter the labour market in the coming years, but no government can employ everyone.

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Sustainable private enterprises must therefore become an increasingly important part of the solution. This is where Africapitalism intersects with Africa’s development challenge.

The goal is not capitalism for its own sake; it is the deployment of private enterprise and capital to generate both economic and social value.

Theresa’s journey from a small student-based liquid soap business to a growing enterprise with customers beyond her immediate environment may appear modest against the scale of Africa’s economic challenges, but transformation often begins at this level – one young African entrepreneur who moves from dependency to enterprise. That is how impact multiplies.

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The real promise of Africapitalism lies not simply in the success of one Tony Elumelu entrepreneur, but in the possibility that thousands of entrepreneurs can become creators of value, employers of labour, innovators and contributors to Africa’s economic transformation.

Theresa’s story is therefore bigger than “Boom Liquid Wash” – it is a story about what happens when capital meets an idea, when mentorship meets ambition, and when opportunity meets determination.

Also read: Interrogating Tinubu’s recurring absence at the UN General Assembly…

Perhaps that is one of the most powerful ways to understand Tony Elumelu’s vision for Africa: don’t just give young Africans a chance to find jobs; give them a chance to build businesses that create jobs, wealth and solutions for Africa.

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That is Africapitalism in action.

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Opinion

Our Great Tree of Peace: Keynote Address at All Nigeria Rotary Peace Summit

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Distinguished leaders of government, members of the diplomatic community, representatives of security and law-enforcement agencies, traditional and religious leaders, distinguished guests, fellow Rotary members, ladies and gentlemen:

It is an honour to welcome you to the “All Nigeria Rotary Peace Summit.”

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The question before us is how to come together, work toward a shared national future, and achieve true and lasting peace.

Nigeria has enormous potential. We have contributed to peace and stability across Africa, including through our work with the Economic Community of West African States and United Nations peacekeeping and Peace Support operations.

Our work in Liberia and other parts of Africa shows that we have the experience and ability to help prevent and manage conflict beyond our borders.

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Now it is time to turn those energies inward — to bring our commitment to building peace among our neighbors and the world back home.

But we cannot impose peace. We must nurture it from the very roots of our society so it may grow into a great tree that will feed and shelter all of us under its protective embrace.

As a member of Rotary, when I consider this idea, I look to the philosophy of Positive Peace.

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Peace, through this lens, is so much more than the absence of violence. To achieve true and lasting peace, we must consider the attitudes, institutions, and structures that create and sustain peaceful societies.

Here in Nigeria, meaningful peace cannot rely on our security forces and government institutions alone. It requires every level of society to come together for the betterment of all.

To grow Positive Peace from the ground up, Rotary starts from the very foundation of life, as we have done here.
In 2022, Rotary began a program called, “Together for Healthy Families in Nigeria.”

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Members of Rotary here in Nigeria and as far away as Germany partnered with federal and state health ministries to make giving birth safer for both mother and child.

The program has helped expectant mothers across three states and the capital receive better and more frequent prenatal care.

Community health workers made nearly 60,000 visits to homes of expectant mothers and spoke with them and their families. We supplied 158 health facilities with contraceptives, medicine, and equipment.

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We have already seen positive outcomes. Maternal deaths were reduced by 77%, and newborn deaths were reduced by 45% at supported facilities.

There is more work to do, but we are making progress. This is one way we plant the seeds of peace in Nigeria and around the world — we listen to the community, work with people so they can make their own lives better, and we stay committed to our goals.

With each child born safely to a healthy mother, we ease the burden carried by the Federal Ministry of Health and Social Welfare. We give families a greater sense of safety and security.

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This is the beginning of Positive Peace. But members of Rotary do not stop once the seeds of peace are planted.

Since 2020, Nigeria has been free of the deadly grip of the wild poliovirus, which paralyzed and sometimes killed children when their lives had barely begun. And we continue to work with our friends at the World Health Organization and others to keep it that way and address the more recent outbreaks of variant poliovirus.

Rotary also builds peace directly. Members of Rotary clubs across Nigeria devote themselves to building peace every day.

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And the year after Nigeria was declared wild polio-free, Rotary worked with Makerere University in Uganda to open a Peace Center, where students — called Peace Fellows — can learn how to build lasting peace both here in Nigeria and across Africa.

Over the years, more than 75 Rotary Peace Fellows have come from Nigeria. Some of our Peace Fellows are even here with us today.

I tell you this not to advertise Rotary (although we can always use new members). I tell you this because I want you to know that Rotary is already a quiet partner in peacebuilding — not only around the world — but here in our shared home.

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As members of Rotary, we are not soldiers, ambassadors, or diplomats. We bring people together to find common purpose through service to others. We are here for Nigeria, and we are here to stay.

This year, I have called on every member of Rotary to Create Lasting Impact, and today, my brothers and sisters of Nigeria, I ask the same of every one of us.

I ask us to look at every level of society in Nigeria and consider how we can make all our lives better — not only today, but far into the future of this great nation. We may not speak the same language, worship the same way, or live the same way, but our nation’s future depends on all of us working together.

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This summit is an opportunity to turn our shared commitment to peace into practical action — to take mere words and transform them into a bright future for us and all our children.

To my dear friends and family of Rotary here today, I challenge you to make peacebuilding in Nigeria our legacy of lasting impact.

As I have said to the Rotary world time and time again, we must consider how everything we do contributes to peace and pursue that peace purposefully and deliberately.

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Rotary can help build confidence between institutions and communities, strengthen public trust, and ease the burden of everyday life that makes peacebuilding that much harder … but we must do so with purpose.

And before we can Create Lasting Impact in Nigeria, we must first have the courage to change ourselves, whether we are members of Rotary or not.

We cannot continue to do what we have always done and expect our great tree of peace to magically sprout from the ground. We must nurture our country and ourselves with all our being.

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Give yourselves permission to be changed by what you see and hear at this summit.

That is how lasting impact is achieved — through people who are willing to change, institutions that are prepared to work for everyone, and communities that have the capacity to sustain progress.

And once we allow ourselves to change, we open ourselves to a new future — a future where the circumstances of someone’s birth do not determine their access to justice, opportunity, or dignity.

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A future where differences are respected, where violence is rejected, and where we all come together, not as different groups in competition, but as Nigerians in harmony.

As we begin this summit, let us commit to more than resolutions and declarations. Let us commit to stability through change.

Remember that our true measure of success is not the words we share among ourselves today, but the impact of our actions that lasts generation after generation.

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And if our commitment to peace is true — if our capacity for change is enough — our children, and their children after them, will enjoy the fruits of our labor under our great tree of peace — protected, safe, and free.

Thank you.

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