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MTN Nigeria extends Media Innovation Programme deadline

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MTN Nigeria

MTN Nigeria extends Media Innovation Programme deadline to April 25, 2026, expanding access for media professionals and content creators

MTN Nigeria Communications Plc has extended the application deadline for the fifth edition of its Media Innovation Programme, giving prospective applicants until Saturday, April 25, 2026, to submit entries for the fully funded initiative.

Also read: Chelsea consider drastic move over Rosenior future

The Innovation Programme deadline extension was announced in a statement issued on Wednesday by the company’s Public Relations Manager, Lakinbofa Goodluck.

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The six-month programme is designed for media professionals and digital content creators across Nigeria, with the telecoms giant describing it as a key investment in the future of storytelling and media development.

According to the statement, the extension provides additional opportunity for qualified candidates to apply for the competitive programme, which continues to support innovation within Africa’s evolving media landscape.

The 2026 edition will admit 25 fellows, an increase from the 20 participants selected in previous cohorts, reflecting what the company described as a broader commitment to capacity building.

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MTN Nigeria linked the expansion to its 25th anniversary in the country, describing the programme as part of its long-term investment in communication and digital growth.

“As MTN Nigeria marks 25 years of connecting people, the Media Innovation Programme represents a parallel investment in the storytellers shaping how that connection is understood,” the statement read.

The programme, launched in 2022 in partnership with the School of Media and Communication at Pan-Atlantic University, combines academic learning, industry engagement and international exposure, including study visits to South Africa.

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Participants are also exposed to media, business and policy leaders, with the aim of strengthening professional capacity in a rapidly changing digital environment.

MTN said the initiative has grown into one of the continent’s leading media development platforms, producing alumni who now occupy senior roles across Nigeria’s media sector.

The company added that applicants are expected to demonstrate strong commitment to innovation, impactful storytelling and continuous professional growth.

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Successful candidates will be selected through a competitive screening process, with the next cohort scheduled to begin in May 2026.

Also read: Chelsea consider drastic move over Rosenior future

Applications remain open via the School of Media and Communication portal at mtnmip.smc.edu.ng.

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Mbappe Apologises Over Mao Zedong Comment as Chinese Brands End Deals

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Mbappe Mao Zedong comment sparks backlash in China, prompting an apology from the Real Madrid star and the termination of two brand partnerships

Real Madrid forward Kylian Mbappe has apologised over an “ill-judged” comment about former Chinese leader Mao Zedong after Chinese drinks manufacturer Dongpeng Beverage and dairy producer Mengniu terminated their partnerships with the French football star.

Also read: Police Confirm Three Killed, Inspector Injured in Kebbi Violence

Mbappe, who captains France’s national team, issued the apology on his X account on Tuesday, acknowledging that his remarks had upset people in China and Chinese communities worldwide.

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“My comment was ill-judged, and I now understand that it hurt many people in China and in Chinese communities around the world. I apologise to everyone my words have upset,” he said.

The controversy followed the circulation of a video in which the 27-year-old footballer reacted to an internet meme featuring his face superimposed on that of a Chinese leader.

He reportedly described it as the funniest meme he had seen and referred to the figure as “some guy — I think he’s a Chinese dictator”, in an apparent reference to Mao.

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Dongpeng Beverage announced on Tuesday that it was ending its partnership with Mbappe, citing its opposition to comments considered offensive to Chinese national sentiment.

“Our company firmly opposes and has a zero-tolerance policy towards any behaviour that offends national sentiments,” the company said.

“With immediate effect, we are terminating all cooperation with Kylian Mbappe,” it added.

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Mengniu, one of China’s largest dairy producers, also announced that it was ending its partnership with the Real Madrid forward.

“With immediate effect, our company is terminating all cooperation with Kylian Mbappe,” the company said, adding that it maintained a zero-tolerance policy towards words or actions that hurt the feelings of the Chinese people.

The announcements generated widespread discussion on Chinese social media platform Weibo, where Dongpeng’s decision to end its partnership with the footballer became a trending topic.

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Mao, who led the Chinese Communist Party and died in 1976, remains a highly sensitive historical and political figure in China.

Comments perceived as disrespectful towards him can provoke strong public reactions.

Mbappe had previously addressed memes comparing him to historical dictators in an interview with French sports newspaper L’Equipe in September.

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“There’s a part of it that’s funny. You can tell that, for some people, it’s all in good fun. But there is another part that’s a bit less funny because of the damage such people have caused throughout history,” he said.

He added that being compared with individuals responsible for mass killings and widespread suffering was uncomfortable.

“Being compared to individuals who murder others, or who have brought misery to millions upon millions of people — well, I don’t think I’ve ever done anything like that in my life,” Mbappe said.

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International sports figures have previously faced commercial and public backlash in China over politically sensitive comments concerning Taiwan, Tibet and Hong Kong.

In 2019, a social media post by then-Houston Rockets general manager Daryl Morey expressing support for pro-democracy protesters in Hong Kong prompted Chinese authorities and businesses to suspend NBA-related activities.

NBA games were subsequently absent from Chinese state television broadcasts for about a year.

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In 2023, former NBA player Dwight Howard also faced criticism on Chinese social media after referring to Taiwan as a country in a video featuring Taiwan’s then vice president, Lai Ching-te.

Also read: Police Confirm Three Killed, Inspector Injured in Kebbi Violence

Mbappe’s apology comes amid the fallout from the latest controversy and the decisions by Dongpeng Beverage and Mengniu to end their commercial relationships with the footballer.

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