MTN Group has partnered with Synamedia to launch a next-generation streaming platform across Africa, challenging established giants like Netflix and Showmax

This MTN Africa streaming service aims to deliver high-quality, localised content to mobile and broadband users, reshaping the continent’s digital entertainment landscape.

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Telecoms giant MTN Group has made a significant move to disrupt Africa’s digital entertainment sector by joining forces with UK-based video software provider Synamedia.

The collaboration aims to launch a cutting-edge streaming platform designed for mobile and broadband users across the continent, directly competing with major players such as Netflix, Showmax, Prime Video, and MultiChoice.

The partnership focuses on delivering high-quality, relevant, and accessible content tailored to African audiences. MTN’s Chief Commercial Officer, Selorm Adadevoh, stated that the initiative will “transform how Africans consume video,” leveraging advanced technology and real-time customer insights to create a deeply localised and inclusive streaming experience.

This strategic move marks MTN’s ambitious foray into the competitive streaming market, seeking to capitalise on the continent’s growing demand for digital entertainment.

By leveraging Synamedia’s expertise in video software, MTN intends to provide a platform that resonates with local preferences and cultural nuances.

The launch of the MTN streaming service is expected to significantly impact the African digital entertainment landscape, offering consumers a new and compelling alternative to existing platforms.

The initiative underscores MTN’s commitment to innovation and its drive to enhance digital experiences for its vast customer base across Africa.