TradeCard launches in Nigeria with a secure gift card app and a CSR transport scheme to support over 2,000 commuters monthly

TradeCard launches in Nigeria, bringing its global gift card trading platform to local users while unveiling a CSR initiative to subsidise transport costs for working-class commuters in Lagos.

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At its official launch event, TradeCard signed a memorandum of understanding with the Harvesters Africa Empowerment Foundation to kick off the “Routes of Hope” project.

The programme will provide subsidised rides for over 2,000 people each month, delivering more than 6,000 return trips and helping each participant save up to ₦12,000.

Speaking at the event, Clever Soni, TradeCard’s brand representative in Nigeria, addressed a common challenge in the digital asset space: mistrust.

“Gift cards are legitimate financial instruments, but in Nigeria they have often been associated with scams,” said Soni. “We are here to change that narrative.”

TradeCard promises a transparent, legally compliant, and fast marketplace—completing transactions in under five minutes.

The app allows users to list and sell gift cards at their preferred prices.

Its target audience includes students, freelancers, young adults, and small business owners who often receive gift cards from family or clients abroad.

Diepriye Okunue-Olu, team lead at the Harvesters Africa Empowerment Foundation, said the three-month pilot programme would offer safe, reliable transport options for daily commutes.

“Transportation costs in Lagos are high and consume a significant portion of people’s income,” she noted.

“This initiative provides both financial relief and a safer commuting experience.”

Beyond trading, TradeCard launches in Nigeria with plans for deeper community engagement.

The company will roll out digital trust workshops across universities and polytechnics, educating users about safe digital asset use and building confidence in emerging fintech solutions.

“This launch is about more than technology—it’s about impact,” said Soni.

“We’re combining innovative financial services with social responsibility to build trust and serve people.”

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The company has already seen success in other countries and now aims to become Africa’s leading digital asset exchange platform, using technology and community partnerships to create sustainable value.