Indomie brings fun and flavour to Nigeria in a three-day World Indomie Day 2025 celebration with carnivals, giveaways, and community outreach

World Indomie Day 2025 Nigeria came alive with vibrant festivities from October 4 to 6, as Indomie Instant Noodles, the nation’s favourite noodle brand, brought colour, joy, and community spirit to cities and streets across the country.

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The three-day celebration, themed around togetherness and appreciation, united fans, families, and food lovers in a nationwide carnival of taste and nostalgia.

The flagship event took place at the Ikeja City Mall in Lagos, where the venue was transformed into a lively festival ground.

There were music performances, games, live cooking, dance contests, and endless servings of Indomie shared with thousands of guests.

Speaking at the Lagos event, Tope Sule, Brand Manager of Indomie Nigeria, said:

“World Indomie Day is more than a celebration of a brand; it’s a celebration of the people who have made Indomie a part of their everyday lives.”

Echoing the sentiment, Rahmotallahi Adeniyi, Regional Brand Manager (South-East), said the event wasn’t just about product promotion:

“We moved from a day about noodles to a day about people — our community, our family.”

The celebration captured the essence of the Indomie brand: warmth, inclusivity, and shared joy.

One of the biggest attractions was the Upside-Down Indomie House — a quirky photo booth installation where tables, chairs, and noodles seemed to hang from the ceiling.

The interactive zone became a viral sensation on social media, with guests sharing their creative “Indomie moments.”

Adding star power to the event was media personality Tomike Adeoye, whose cheerful presence lit up the venue.

She danced with children, posed for selfies, and shared stories that reminded attendees of the brand’s lasting presence in Nigerian homes.

Outside the malls, Indomie extended the celebrations to the streets and markets through a grassroots outreach programme led by popular content creator Asherkine.

His team visited local communities, cooking and serving Indomie meals, distributing branded gifts, and engaging fans in real time.

The outreach took place in Lagos as well as other cities across the six geopolitical zones, including Abuja, Port Harcourt, Kano, Enugu, Jos, and Benin City.

From school visits to public parks, each activity across the three days reinforced Indomie’s brand legacy: affordable comfort food, shared culture, and enduring family connections.

A spokesperson for the company noted:

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“World Indomie Day is a reminder that this is more than just a pack of noodles. It represents unity, creativity, and the daily joy shared around the table.”

Indomie celebrates World Indomie Day 2025 across Nigeria