Yeye Adesola is a renowned Anti-Bullying advocate of over 10 years. She has held workshops in schools to curb Bullying.
She has helped teachers and parents to understand bullying, identify bullies how to help bullies and the bullied, and discourage by-standers

Yeye Adesola has finally broken her silence on the Bullying incident at the British Lead school, Abuja at a Zoom meeting that she organised on the 1st of May that attracted over 91 Parents and school owners

She defined bullying at the Zoom event as the deliberate intimidation and persecution of those perceived as weaker.

Yeye Adesola identified the various types of bullies to be homegrown, underachieving, sadistic, anxious, and reactive bullies.

Bullies can go after anyone for any reason that may make their targets different. These targets are known as victims she said.

It could be due to their size, tribe, quiet disposition, height, disabilities, etc

There is always an imbalance of power of some sort in incidents of bullying. It could be in strength, emotional control social status, etc she said.

Bullies are not as strong as they present themselves she said. Many are dealing with unhealthy self-esteem and they need help. Hence, their victims are not the problem but the Bullies

Bullying could be Physical, Emotional, Sexual, Tribal or Racial, Verbal Cyber, etc.

Speaking on the recent incident of bullying at the British Lead School, she advised that every school should have an Anti-Bullying policy and procedures in school, an exercise that she has done over the years with schools, and she advocates that the government should enact a law in this regard so that non-compliance will no longer be tolerated.

Yeye Adesola applauded the calm disposition of the girl who was slapped by her mate as in her opinion, it is the best reaction that the girl could have put up under that circumstance, otherwise, she may have been more harmed by her assailant or the the bystanders if she tried to run away or beat the other girl back.
She may have hurt the other girl too!

It may look like an expensive exercise to curb bullying in school but a single incident of bullying may cost more to the school and its reputation, she said.

Bullying and harassment in the workplace are as equally prevalent as Bullying in Schools. These should be addressed as well Yeye Adesola noted.

Yeye Adesola can be reached by email at yeyeoba.adesola@gmail.com
Or WhatsApp +2349037330934

On Friday 5th April 2024, Double Tees Productions premiered and screened the movie Aiyefele at the iconic Odeon Imac Cinema in Greenwich London.

The premiere red carpet was graced by hosts of Nollywood celebrities, from one of the lead actors Biola Adebayo, Bimbo Oshin. To celebrity guests Rykado Agbor and a host of others.

Aiyefele Movie (A Community on the Brink) is a riveting feature film that follows the journey of a community always on the brink of desolation; it struggles to find a cure for the plague killing its citizens as its beliefs and practices conflict with the new faith brought by missionaries. The people are threatened by a self-destructive culture,
assaulted by an endemic disease and oppressed by some evil forces until an unexpected visitor arrives to lead them from the drumbeats of sorrow to a vibrant tune of freedom.

Aiyefele features a respected ensemble cast in the industry, including Odun Adekola, Mercy Aigbe, Femi Branch, Bimbo Oshin, Biola Adebayo, Rotimi Salami, Lara Aiyeomoni and Akinola Akano. It is directed by
the award-winning Seun Olaiya.

Set in 18th Century Nigeria and England, Aiyefele takes its audiences on an emotional journey of sacrifice, reflection, and redemption.
Executive Producers are Toyin Moore and Omotayo Utomi.

Feedback from the Premiere in London has been hugely positive, with the audience describing the movie as interesting, funny, emotional, with a wow effect and an immersive experience.

AIYEFELE Movie will be showing at Bluepictures cinema in City Mall Lagos from Friday 3rd May 2024.

Check out pictures from the London Premiere below.

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Kingsley Onwukaeme, a stakeholder in Nigeria’s burgeoning out-of-home (OOH) advertising industry, has made an impassioned plea for the World Out of Home Organization (WOO) to host its next Africa Forum in Nigeria.

Onwukaeme, who is the founder of the OOH Academy and convener of the prestigious Location Marketing Awards (LOMA), believes that Nigeria’s vibrant and rapidly evolving OOH market presents an ideal backdrop for this influential global event.

He made the call following the recently concluded first in-person WOO Africa Forum held in Cape Town, South Africa where he made a case for Nigeria’s candidacy. “If you wish to truly understand and engage with the dynamic African market, especially if you have not yet entered our territory, then you have not touched base with the real essence of Africa,” he stated emphatically.

Highlighting Nigeria’s credentials, Onwukaeme pointed out that the country boasts one of the largest and most active OOH markets on the continent. “Our market is experiencing unprecedented growth in the OOH domain,” he said. “Nigeria is a fast-evolving market, leading positive disruption and shaping the future of the industry across Africa. We have what it takes, and more, to host the prestigious Africa Forum.”

The World Out of Home Organization, the only global association dedicated solely to promoting and improving the OOH industry on behalf of its members, witnessed a productive gathering in Cape Town. During the event, WOO President Tom Goddard outlined six key factors poised to drive further growth in the OOH sector in 2024 and beyond.

These factors include digital transformation, improving presentation standards and reducing lead times; media ownership consolidation, enabling markets to capture a larger share of ad expenditure; better measurement, building trust and enabling a common trading currency; automation, improving efficiency and enabling programmatic trading; value for money, leveraging OOH’s favorable reach and impact compared to other media; and winning the contest with online advertising, capitalizing on concerns over brand safety, fraud, and fake news plaguing the digital realm.

Onwukaeme, recognizing the significance of these factors, emphasized that for the Nigerian market to fully capitalize on these growth drivers, stakeholders must work collaboratively to establish an audience measurement system for the OOH industry. He highlighted the importance of measurement and data in enabling the success of programmatic and other location-based solutions.

Goddard also announced changes to the WOO board, with Dave Roberts of Primedia stepping down and Jacques du Preez of Provantage taking his place. Additionally, the board agreed to recruit another member representing Sub-Saharan Africa, underscoring the region’s growing importance.

On a global scale, Goddard emphasized that sustainability remains a significant challenge for the OOH industry, alongside the “seemingly remorseless rise of digital.” Major brands and media agencies have set goals to achieve carbon net zero by 2030 and have stated that they will only buy media from Ad Net Zero-rated suppliers. In response, WOO has established a special task force and a dedicated website to assist members in meeting these sustainability targets.

Despite the challenges, Goddard celebrated the massive creative impact of recent OOH campaigns from global brands like McDonald’s, Gucci, Chanel, and British Airways, leveraging both classic (static) and digital OOH formats to their fullest potential.