inDrive has launched its first SuperApp in Kazakhstan and plans expansion to Nigeria, Mexico, and other frontier markets, starting with grocery and delivery services

inDrive, the world’s second most downloaded ride-hailing app, has officially launched its first SuperApp in Kazakhstan, marking a major step in its evolution beyond mobility into a multi-vertical platform built for frontier markets.

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Following the successful scaling of its delivery services — with over 41 million global deliveries in 2024 and 14 million in Q2 2025 alone — the SuperApp launch signals a bold entry into new service domains such as groceries, courier, fintech, and more.

Over the next 12 months, inDrive plans to expand its SuperApp into several key emerging economies, including:

• 🇲🇽 Mexico
• 🇨🇴 Colombia
•  🇵🇪 Peru
• 🇵🇰 Pakistan
• 🇪🇬 Egypt
• 🇧🇷 Brazil
• 🇲🇦 Morocco
• 🇳🇬 Nigeria (confirmed as a priority market)

Each SuperApp rollout will be modular and localised, tailored to meet the unique consumer demands of each city rather than using a one-size-fits-all template.

At the heart of the SuperApp is inDrive.Groceries, a high-frequency service offering over 5,000 products with delivery times as short as 15 minutes. Early pilot data shows:

1. Net Promoter Score (NPS) of 83%
2. Average of 5 grocery orders per user per month

This suggests grocery delivery is the ideal anchor to build daily engagement and cross-sell other services like ride-hailing, courier, and fintech.

“Grocery is the high-frequency anchor that brings people back every day,” said Andries Smit, Chief Growth Businesses Officer at inDrive. “We introduce the services that matter most to each city while staying true to our principles of fairness, transparency, and choice.”

According to inDrive, users who engage with multiple verticals generate:

• 2–4x higher Gross Merchandise Value (GMV)
• 15+ percentage points higher user retention

These metrics support the company’s frontier-focused strategy and validate the cross-sell potential of its ecosystem.

Unlike older super apps, inDrive is embedding AI capabilities from inception, while preserving its core principle of user empowerment:

1. AI assists, but doesn’t override, peer-to-peer pricing
2. Personalisation to enhance service discovery
3. Accessibility features for lower-literacy and disabled users

So far, inDrive has achieved:

• 360 million app downloads
• 6.5 billion+ transactions
• Double-digit growth in H1 2025
• EBITDA profitability with capital efficiency and low CAC (Customer Acquisition Cost)

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Its eight verticals are purpose-built for mobile-first populations in rapidly evolving economies where fairness, affordability, and access are critical.