events

Anietie Udoh joins global jury for 2025 native advertising awards

Published

2 years ago

February 18, 2025

Anietie Udoh Native Advertising Awards jury

Anietie Udoh has been selected for the global jury of the 2025 Native Advertising Awards, marking a major milestone for Nigerian advertising

Anietie Udoh, a leading creative marketing strategist and a trailblazer in Nigeria’s advertising industry, has been selected as part of the global jury for the 9th edition of the prestigious Native Advertising Awards.

This recognition cements his influence in the marketing world and highlights Nigeria’s growing presence in global advertising.

The Native Advertising Awards celebrate excellence in innovative storytelling and effective brand communication.

The 2025 edition will feature 39 grand prizes, six new category clusters, and 12 additional categories, making it the most extensive edition yet.

The grand ceremony will be held on 22 May 2025 at Pressens Hus, Copenhagen, Denmark, with the global shortlist set to be unveiled on 10 April 2025.

Udoh’s appointment to this elite panel of industry experts is a historic achievement for Nigeria’s advertising and marketing sector.

As Divisional Director at *Marketing Edge Publications*, Nigeria’s leading multi-channel media group, he has played a pivotal role in shaping brand narratives and driving strategic marketing initiatives.

Under his leadership, *Marketing Edge* has established groundbreaking partnerships with international platforms such as the **New York Festivals International Advertising Awards, the Loeries, the African Cristal Festival, and Cannes Lions**. These collaborations have significantly boosted Nigeria’s visibility on the global advertising stage.

A graduate of Philosophy from the **University of Lagos**, Udoh is a seasoned marketing and editorial professional with expertise spanning **journalism, PR, marketing, and integrated marketing communications**.

He is also a member of the **Advertising Regulatory Council of Nigeria (ARCON)** and the **Nigeria Institute of Public Relations (NIPR)**.

Speaking on his appointment, Udoh expressed his excitement:

*”Being part of a global jury team is both an honour and an opportunity to represent Nigeria’s growing expertise in creative storytelling. This platform allows us to showcase the exceptional talent and innovation emerging from our local advertising industry.”*

His selection underscores the increasing global recognition of Nigerian professionals and is expected to inspire further creativity and innovation within the country’s marketing landscape.

As the 2025 Native Advertising Awards approach, Udoh’s presence on the jury will not only amplify Nigeria’s influence but also foster new opportunities for collaboration, setting the stage for a transformative era in creative marketing.

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events

Oluna’s Ifa Festival Draws Pasuma, Malaika to Owode Egba

Published

5 days ago

November 2, 2026

Peculiar Adirika

Oluna Ifa Festival 2026 brought Pasuma, Malaika, Ibrahim Chatta and other celebrities to Owode Egba for a two-day cultural celebration

Owode Egba in Ogun State became a centre of cultural celebration on October 30 and 31, 2026, as the families of High Chief Ayoola Adeyi Olaifa, the Olu Nla, also known as Oluna of Owode Egbaland, hosted a two-day Ifa Festival featuring prominent Fuji musicians, Nollywood personalities and traditional rulers.

Also read: Ajaero Insists NLC Can Negotiate Alone in Labour Dispute

The event, tagged Ifa Festival ’26, was organised around the theme of heritage, music and community, bringing together residents, visitors and entertainment personalities for two days of cultural activities and live performances.

The first day of the celebration took place at Olunla Villa, Balogun Quarters, Owode Egba, with Fuji musician Sulaimon Alao Malaika leading the entertainment.

He was joined by Alhaji Saheed Bamidele, popularly known as Ife Arawe, guest artiste Olariiki and Awise Mass Kenny, also known as Eyinju Oganla.

Activities continued on Saturday, October 31, at All Saint School 1, Owode Egba, with a bigger entertainment line-up led by Fuji star Alhaji Wasiu Alabi Pasuma, popularly known as Oganla.

Other performers included Segun Johnson and T.I Blaze, while Nollywood actor Ibrahim Chatta was scheduled to make a special appearance.

Yemi Olade and Kukoyi Adedoyin served as masters of ceremonies for the second day’s programme.

The festival also featured a strong traditional and royal presence. Oba Kolawole Arewa Sowemimo, the Gbadewolu 1 and Olu of Owode Egbaland, was named Royal Father of the Day, while Chief Otunba Michael Oluwole Soretire chaired the occasion.

The gathering brought together traditional leadership and contemporary entertainment, highlighting the role of cultural festivals in celebrating community identity and connecting different generations.

With Fuji performances, celebrity appearances and the presence of traditional rulers, Ifa Festival ’26 provided a platform for residents and visitors to celebrate the heritage and communal spirit of Owode Egbaland.

Also read: Ajaero Insists NLC Can Negotiate Alone in Labour Dispute

The organisers described the event as an opportunity to celebrate culture, tradition and the identity of the community, placing Owode Egba’s cultural heritage at the centre of the two-day gathering.