Akin Fadeyi Foundation launches “Accident Not In My Country” campaign to promote road safety and reduce reckless driving in Nigeria

Following the success of its 2016 “Corruption Not In My Country” campaign and the 2022 FlagIT App launch, the Akin Fadeyi Foundation (AFF) has unveiled a new initiative aimed at curbing road accidents across Nigeria.

Also read: Governor Uba Sani Pledges Fair Compensation for Affected Property Owners

The campaign, tagged “Accident Not In My Country,” was launched during a virtual media meeting on Tuesday, February 17, 2026.

The event drew high-profile attendees, including Assistant Commissioner of Police and Force Spokesperson, Benjamin Hundeyin, Senior Vice Chairman and Editor-In-Chief of Leadership Newspaper, Azu Ishiekwene, Lagos State Commissioner for Information & Strategy, Gbenga Omotoso, and The Cable Founder, Simon Kolawole.

Executive Director of AFF, Akin Fadeyi, said the campaign is a continuation of the foundation’s citizen-centred approach to behavioural change.

“While we hold the government accountable, citizens also have a major role in understanding their responsibility for their own safety. Yet on our roads, we witness recklessness that is simply unfathomable,” he said.

Fadeyi explained that the initiative includes a one-minute advocacy drama designed to disrupt dangerous habits and raise awareness about the consequences of overspeeding, impaired driving, illegal parking, overloading, and other risky behaviours.

“Globally, road crashes account for approximately 1.2 million deaths annually.

In Nigeria, 2025 FRSC data shows 10,446 crashes, 38,689 casualties, and 5,289 deaths-a 9.2 per cent increase.

These are not accidents; they are behavioural infractions masquerading as fate,” he said.

AFF’s previous interventions have established the foundation as a vanguard for civic engagement. The organisation has partnered with the Nigerian Police Force and the Federal Road Safety Corps to train over 2,200 officers in ethics and service delivery.

The foundation’s radio platform, Make We Sama Corruption, now in its 200th episode, continues to foster responsible citizenry.

Lagos State Commissioner for Information & Strategy, Gbenga Omotoso, pledged government support, promising to involve key transportation stakeholders such as MC Oluomo and Seko in the campaign.

“I will ensure these stakeholders are part of this initiative when the production is ready,” he stated.

Azu Ishiekwene, representing Leadership Newspaper, also committed to supporting the campaign, emphasising its alignment with media advocacy for behavioural change.

Fadeyi concluded by urging Nigerians and institutions nationwide to join the initiative.

Also read: There Is Only One CAN in Nigeria, Leaders Affirm

“Let this message be amplified across every channel until road safety becomes not merely a rule, but a culture,” he appealed.