events

LASU Wins ₦1 Million Prize at BEX Summit 2025 for Innovative AI Marketing Campaign

Published

1 year ago

July 21, 2025

Lagos State University (LASU) won ₦1 million at the BEX Summit 2025 with an innovative AI marketing campaign, showcasing the power of AI-driven brand experiences in Nigeria

Lagos State University (LASU) has clinched the ₦1,000,000 grand prize at the inaugural experiential pitch competition held during the 2025 Brand Experience Summit (BEX Summit), showcasing a trailblazing AI marketing campaign Nigeria for a Nigerian automobile brand.

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Held at the Balmoral Hall in Ikeja, Lagos, the summit—tagged “Personalisation at Scale: From Insights to Impact in a Data-Driven, Immersive World”—brought together academia and industry players to foster creativity, bridge knowledge gaps, and highlight the growing relevance of immersive marketing technologies.

The student competition, organized by the Experiential Marketers Association of Nigeria (EXMAN), featured five participating institutions: LASU, Yaba College of Technology, University of Lagos, Babcock University, and one other.

After a rigorous evaluation process, LASU and Yabatech emerged as the final contenders, with LASU scoring 300 points to secure the top spot. Yabatech followed closely with 236 points, winning ₦500,000 as the first runner-up.

LASU’s campaign wowed the panel of four expert judges with its use of AI-driven strategies to increase customer engagement and brand loyalty in the automobile sector.

The project stood out for its strategic depth, innovation, and execution.

Vice President of EXMAN, Angela Makinwa, said the competition was born out of a commitment to deepen industry-academia collaboration and inspire practical skill development among communications students.

“We needed to continue the work started by our mother association and regulator, Advertising Regulatory Council of Nigeria (ARCON), to bridge the gap between the town and the gown,” she said.

President of EXMAN, Mrs. Tolulope Apinke Medebem, in her welcome address, described the BEX Summit as more than an industry gathering, calling it “a movement that interrogates the now, anticipates the next, and empowers us to lead through change.”

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The BEX Summit remains EXMAN’s flagship biennial event, drawing professionals across marketing communications, technology, media, and brand development sectors to exchange knowledge and explore the future of brand experience in Nigeria.

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Opinion

WAKE UP! Art Exhibition Returns for a Second Act

Published

8 hours ago

August 27, 2026

Mariam Balogun

The contemporary art and photography exhibition “Wake Up!” is back again for a second edition.

Curated by Awele Onwordi, Wake Up! 2 exhibition pays homage to the Nigerian youth and burgeoning street culture which many of its contributing artists reference in their works.

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Titled “Young, Wild, Free”, the exhibition celebrates the creativity, resilience, freedom and cultural influence found in Nigerian youth.

Taking aim at societal issues and economic concerns, the exhibit reflects the youth and their refusal to compromise or bow despite all the challenges stacked against them while charting youth culture through art, music, fashion, skateboarding, photography and community.

The exhibition will be held, once again, at the Angel and Muse Gallery at 25 Sumbo Jibowu street off Ribadu Road off Awolowo Road in Ikoyi.

It will open on Saturday 5 September 2026 and will run until 11 September 2026
This second edition which focuses on celebrating, nurturing and exploring artistic practices rooted in youth and street culture will feature works from DENCITY and SUPERGLIDER HOUSE.

Exhibiting artists include Ajilore Kehinde – their work is deeply influenced by Nigerian street culture and works of other artists like Slawn, Peters Ejiro, etc, Chuka Onwordi – graphic designer who embodies themes of death, melancholy and beauty in his works, ZIDYEP – Abuja based creative whose works move between digital and physical spaces through art, graphic design and air brushing , Franklyn Okoye – graphic designer and artist whose works explore themes of identity and hyper-reality, Awele Onwordi – founder & curator of WAKE UP and multidisciplinary artist whose practice spans character art, creative logo design, album covers and more , Oluchi Kogolo – digital illustrator whose work explores street culture, personality and storytelling through a raw and playful visual style and Kozetuo Apeji – multidisciplinary artists who work explores experimental approaches to problem solving through both digital and traditional art forms.

Commenting on the exhibition in her curatorial statement, Awele noted that “despite economic instability, limited opportunities and socio-political challenges, Nigerian youth continue to shape culture through music, fashion, art, skateboarding, raves, photography and community.”

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Continuing and harping on the raison d’etre of the exhibition she said, “Young, Wild and Free exists to celebrate Nigerian youth while also creating a platform that supports and amplifies them.”