Asake reveals in a viral TikTok video that humble artists are often taken for granted, while those with ego appear more appealing to fans

Nigerian singer Asake has sparked discussion after saying that humility in the music industry is often mistaken for weakness, while exhibiting ego can make artists more appealing to fans.

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In a viral TikTok video, Asake argued that people tend to focus on the final outcome of an artist’s work rather than the process involved.

According to him, artists who display humility are often taken for granted, while those who exude confidence and a degree of ego come across as less accessible—and therefore more attractive.

“As an artiste, if you’re humble, they take you for granted. But if you have ego they feel like you’re not accessible then they like you more,” Asake said. “People would rather see what you’re doing than showing them. They don’t really appreciate it. Do what you need to do and just go.”

Asake’s comments provide insight into the delicate balance artists face in managing their public image while maintaining creative output.

He advised fellow musicians to prioritise delivering results over seeking validation or publicly showcasing the creative process behind their craft.

This perspective adds to ongoing conversations about authenticity, branding, and fan engagement in today’s music industry.

Asake highlights the complexities of artist-fan dynamics, suggesting that ego, rather than humility, can enhance an artist’s allure.

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His advice centres on focusing on output and letting work speak for itself.