Multichoice Nigeria decoder price slash drops cost to ₦10,000 to attract subscribers, reward loyalty and ease economic pressure on Nigerian households

In a bold effort to boost engagement and subscriber growth, Multichoice Nigeria decoder price slash attracts subscribers as the company slashes the price of its DStv decoder by 50 per cent — from ₦20,000 to ₦10,000.

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The initiative comes amid economic pressure on Nigerian households and a sharp dip in subscription numbers over the past two years.

According to Chief Executive Officer, John Ugbe, the campaign — dubbed We Got You — is not just about affordability but about reconnecting with viewers and expanding access to diverse content beyond sports.

“We want to ensure our customers feel appreciated and have access to the best entertainment every day,” Ugbe said.

“This is about making premium content more accessible and showing that DStv offers something for everyone, not just football fans.”

The CEO added that the move was in direct response to economic realities and aimed at repositioning the platform as a source of consistent, everyday value.

By focusing on genre variety — from movies and drama to children’s shows and news — Multichoice hopes to encourage more content exploration and retain customers through non-sports programming.

This is about making premium content more accessible and showing that DStv offers something for everyone, not just football fans.

To further entice new and existing subscribers, the company also announced a promotional offer: any customer who pays for a current subscription in full between June 16 and July 31, 2025, will receive a free upgrade to the next package tier.

Ugbe described the price cut and free-tier promotion as “a proactive strategy to deliver better value, reward loyalty, and reverse declining subscriber trends.”

This intervention comes after Multichoice Nigeria reportedly lost over 1.4 million subscribers between March 2023 and March 2025 — a trend partially blamed on repeated subscription hikes.

The company had increased the prices of DStv and GOtv packages three times in one year — in April 2023, November 2023, and again in May 2024.

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With this latest move, Multichoice is hoping to reset the narrative, ease the burden on Nigerian families, and reinforce its relevance in a competitive entertainment landscape.