Nigeria’s economic reforms take center stage in a new media campaign backed by regulators and private sector leaders

Nigeria’s economic reforms are taking the spotlight in a bold new media campaign designed to reshape the country’s global perception and highlight tangible progress under President Bola Tinubu’s administration.

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The campaign, ‘A New Nigeria Is Here Season 2’, is backed by leading institutions like the Federal Inland Revenue Service, the Bank of Industry, the National Information Technology Development Agency, and Sahara Energy.

It’s a documentary-style series produced by Lead Projects Africa and is set to air from August 12 on major local and international platforms, including Channels TV, CNN, CNBC Africa, Arise News, and YouTube.

Jide Peters, the Project Coordinator, described the series as “a cinematic journey into Nigeria’s transformative odyssey.”

He emphasized that it would celebrate the nation’s fiscal reforms, digital innovation, and infrastructure growth—core drivers of Nigeria’s economic reforms under the Renewed Hope agenda.

According to Peters, the Presidency, the Minister of Information, and the Coordinating Minister of the Economy have all thrown their weight behind the initiative.

Each 30-minute episode will explore what Peters calls the country’s “Fennaissance”—a financial and economic renaissance.

With a projected reach of 300 million viewers globally, the campaign is poised to leave a lasting impression.

The series also brings in voices from the private sector and regulatory bodies.

From Innoson Group Chairman Innocent Chukwuma urging support for locally made products to BOI MD Dr. Olasupo Olusi envisioning a country that works for all youths, the messages are clear and inspiring.

Government officials featured include Wale Edun, Adebayo Adelabu, Festus Keyamo, and Senator John Owan Enoh, among others.

Business leaders such as Flutterwave’s Olugbenga Agboola and Interswitch’s Mitchell Elegbe will also lend their insights.

Security and regulatory chiefs like Nigeria’s IGP Kayode Egbetokun and Customs CG Adewale Adeniyi are also lined up to appear.

Information Minister Mohammed Idris Malagi called the initiative “an investment in the future,” while FIRS Chairman Zacch Adedeji emphasized its potential in rallying Nigerians behind the President’s vision to eliminate poverty.

Peters stressed the campaign’s mission is to present Nigeria’s economic reforms and investment-ready sectors without distortion, balancing authenticity with ambition.

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He concluded, “Our focus is to project, without compromise, the outstanding deliverables of the nation’s public and private sectors on all local and international platforms.”