Simi endorsement deal sees the singer sign a five-year partnership with MOL Tech Accessories to launch the MOL x SYMS collaboration

Nigerian singer and songwriter Simisola Kosoko, popularly known as Simi, has signed a five-year endorsement agreement with indigenous brand MOL Tech Accessories, marking a significant partnership in Nigeria’s lifestyle technology space.

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The endorsement was announced in a statement made available to The PUNCH over the weekend, which revealed that the collaboration will lead to the launch of MOL x SYMS, a joint project blending technology, lifestyle and culture through innovative consumer products.

Speaking at the launch event, Simi described the partnership as a natural alignment of shared creativity and vision, noting that the collaboration reflects values she strongly identifies with.

The award-winning artiste said the partnership aims to deliver quality, accessible and creative products that resonate with fans and everyday consumers alike.

Chief Executive Officer of MOL Tech Accessories, Sanmi Oladunni, said the collaboration goes beyond brand promotion and seeks to rebuild consumer confidence in Nigerian-made products.

Oladunni said partnering with Simi brings credibility, passion and imagination to the brand, adding that the company is determined to prove that local brands can deliver excellence and inspire trust.

Founded over two years ago, MOL Tech Accessories has expanded its operations to 27 states across Nigeria and manufactures chargers, cables, power banks, earphones and headsets.

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The company said its products undergo an 18-stage quality assurance process designed to meet international standards, positioning the brand as a growing force in Nigeria’s consumer electronics market.