Kiara Rice wins hearts at the 2025 World Jollof Fest, celebrating culture and cuisine with a grand prize of N2m and a showcase of Nigerian culinary talent

Kiara Rice wins hearts as it stole the spotlight at the grand finale of the 2025 World Jollof Fest, where culinary brilliance met cultural celebration in Lagos.

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Held at Ikeja City Mall in honour of World Jollof Day, the vibrant food festival featured live cooking battles, celebrity appearances, and music performances — all wrapped around the rich aroma of jollof rice made with Kiara’s premium local grains.

Eight finalists from across Nigeria battled for the title of Jollof Champion in a one-hour contest. The crown went to Adefunk3 Wonder, whose winning plate earned her N2 million and national bragging rights.

“The Kiara Rice World Jollof Fest was more than a competition; it was a celebration of Nigerian culture, creativity, and community,” said Chinaza Ahamefula, Brand Manager at Kiara Rice Mills.

Kiara Rice used the platform to position itself not only as a rice brand, but as “The People’s Choice” — a household staple synonymous with quality, nutrition, and national pride.

“The turnout, excitement, and love for jollof confirmed that Kiara Rice is indeed the rice of choice for both everyday meals and special occasions,” said Kunal Varshneya, Director at Kiara Rice Mills.

Guests were treated to live entertainment, music, food tastings, and influencer-led engagements, reinforcing Kiara’s message of community and credibility.

Winner Oluwasuji (Adefunk3 Wonder) expressed gratitude for the opportunity, saying:

“This was more than a win for me — it was an unforgettable experience. I discovered how good Kiara Rice really is, and I’ll keep promoting it everywhere I go.”

Beyond the glitz, Kiara reaffirmed its commitment to supporting local rice farmers, bolstering the Nigerian agricultural economy, and delivering safe, affordable rice to millions of households.

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The 2025 World Jollof Fest solidified Kiara Rice’s position as a trustworthy, family-favourite brand, blending taste, tradition, and national pride in one unforgettable event.