Lionel Messi’s wife Antonela Roccuzzo added 100,000 Instagram followers in just 12 hours after the Argentina captain’s historic World Cup hat-trick against Algeria in Kansas City

Antonela Roccuzzo, the wife of Argentina captain Lionel Messi and a prominent influencer, added approximately 100,000 new followers to her Instagram account within 12 hours of her husband’s hat-trick in Argentina’s commanding 3-0 victory over Algeria in their 2026 FIFA World Cup opener on Tuesday.

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Roccuzzo, 38, a businesswoman and mother of three who has built a large independent audience through fashion, lifestyle and family content, watched the match from the stands at Kansas City Stadium alongside sons Thiago, Mateo and Ciro.

She later shared family photographs from inside the venue together with a heartfelt public tribute.

“Let’s go Argentina! Always with you, Leo Messi. You’re incredible!” she wrote. The post rapidly attracted more than 3.3 million likes.

The sharp rise in Antonela Roccuzzo followers highlights the powerful global reach of the Messi brand during major tournaments.

Her account grew from around 39.4 million before kick-off to approximately 39.5 million shortly after the final whistle.

Messi, appearing in his record sixth World Cup and collecting his 200th international cap, scored all three goals for Argentina.

The performance delivered a strong start to the holders’ title defence and equalled the all-time World Cup goal record.

Fans poured supportive messages onto Roccuzzo’s page, celebrating the family’s continued presence at international tournaments.

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Already one of Latin America’s most-followed women, she frequently experiences such spikes during landmark moments in her husband’s storied career.