Dangote Sugar packs receive praise at Kano Trade Fair for 100g and 25kg sizes, boosting affordability and access for households and SMEs

Dangote Sugar has won strong endorsement from marketers, traders, and participants at the Kano International Trade Fair, with its newly introduced 100g and 25kg packs described as convenient, consumer-friendly, and suitable for households and retail businesses.

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The company unveiled the new pack sizes to enhance affordability and widen market penetration across northern Nigeria.

The 100g sachets target low-income households and retail kiosks, while the 25kg bags are aimed at SMEs, bakeries, restaurants, and distributors requiring bulk quantities at manageable costs.

Alhaji Isyaku Umar Tofa, Makaman Bichi, praised the initiative, noting that the redesigned packs “will enable more households, small retailers, and food vendors to access quality sugar without financial strain, supporting both daily consumption needs and small-scale commercial activities.”

Prominent businessman Alhaji Salisu Sambajo, Chief Executive of Sambajo General Enterprises Limited, said the packs broaden consumer reach, improve visibility in open markets, and are expected to enhance Dangote’s market share in the North.

He also emphasised that the 25kg pack is ideal for commercial buyers seeking affordable bulk sugar.

A female trader from Maiduguri, Hajiya Y’agana Babagana, highlighted the practical impact on her business.

“I sell locally made incense, known as turaren wuta, and sugar is an essential ingredient in producing it; you simply cannot make turaren wuta without sugar.

You can see why we flocked to the Dangote pavilion to buy, especially the 25kg pack,” she said.

Dangote Sugar, a major sponsor of the fair themed Empowering SMEs for Sustainable Growth, is part of the Dangote Group’s ongoing investment in critical sectors such as sugar, petroleum, cement, and fertilizers, which support national development and local livelihoods.

Mr Sambajo called on the government to maintain a supportive environment for large-scale industrialists, citing transportation, taxation, energy supply, and ease of doing business as vital for sustaining competitiveness.

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The new sugar packs are expected to improve accessibility for households, enhance productivity for small businesses, and strengthen Dangote’s presence in northern Nigeria.